064 Connection is Key: Build Your Network Through Podcasting with Hayleigh Hayhurst
Have you ever wondered how a bridal seamstress and a sports director are using podcasting to revolutionize their industries? You'll be surprised to learn how Hayleigh Hayhurst from Espresso Podcast Production is helping entrepreneurs from all walks of life establish authority and make an impact through podcasting. Find out the unexpected ways she's transforming businesses and inspiring others with her unique approach. Stay tuned for the full story and be ready to be amazed.
“Most people won't understand what you do in your normal life, and that is why you need to fall back on those connections. Yeah, I guess the main thing is make connections.” - Hayleigh Hayhurst.
Connect with Hayleigh here:
https://www.instagram.com/espressopodcastproduction/
https://www.espressopodcastproduction.com
https://www.tiktok.com/@espressopodproduction
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00:00:00 - Regan Bashara
All right. Hi, everybody. This is Regan, your host of money through ease. And this week, I have yet another amazing guest to share with you. This is Hayleigh Hayhurst from Espresso Pot. Excuse me, espresso podcast production. That is almost a tongue twister. So welcome to the podcast. Please tell us about you, who you are, and what you do.
00:00:21 - Hayleigh Hayhurst
Yeah. Thank you so much for having me. Like you said, my name is Hayleigh, and it is kind of a tongue Twister espresso podcast production. But I do full service podcast editing, production, marketing strategy for business owners and brands who want to either start a podcast or scale the one that they already have and use it towards their marketing. Reaching the right audience, making more money, really making that impact. So I am very excited to talk to you today. I am based in Seattle, Washington, and have been full time podcast producing for three years now. So I started off with the podcast back in college. So really, my journey started in 2017, but here we are now.
00:01:08 - Regan Bashara
That's amazing. Congratulations on being full time for three years. That is a huge feat. So that's awesome. You do have a podcast, and I was a guest on there, however, many weeks ago. I don't know.
00:01:21 - Hayleigh Hayhurst
I put your episode up on Halloween because.
00:01:24 - Regan Bashara
That's right.
00:01:24 - Hayleigh Hayhurst
I thought it was so clever.
00:01:27 - Regan Bashara
Yes, that's right. So tell us a little bit about where we can find that podcast if we're interested in learning from an expert on how to really use podcasting to market our businesses.
00:01:38 - Hayleigh Hayhurst
Yeah. So one of the main reasons I have my podcast, actually, is to just make connections and meet more people. And I mean, as an entrepreneur, you know that it can be lonely in entrepreneurship sometimes, and making connections is the most vital part of business. Just like meeting new people, connecting with people. So my podcast is called employee to boss, where I interview entrepreneurs about just that, their journey from being an employee to going all in on their business. So I use that as a way to meet more people. But on my YouTube channel, and you can find that espresso podcast production, I post a lot of tutorials on the nitty gritty of podcasting.
00:02:23 - Regan Bashara
Fine. I actually need to go follow you on, like, this episode will be. The video will be available on YouTube, which is what I do for all of the guest interviews that I do. But I haven't really focused a lot on growing my YouTube presence. But I think that it is a good place to have longer form content where people can see you working in your expertise and see how much you really know about a subject and kind of get into your orbit that way. So that's awesome. Tell us a little bit about what a typical day in your business looks like, what kind of clients you serve, what you're doing for folks, helping them market their businesses.
00:03:01 - Hayleigh Hayhurst
I love this question. So I work with people in all different industries, honestly, I have some people in the bridal industry right now who are bridal seamstresses and are using a podcast for different, they have different audiences. And then I have a wellness client. I have a ton of author clients. I have business coaches. I have a blogger. So all different industries, and I love that because I get to learn different things from all of them. That's like one of my favorite jobs, just learning from my clients because they're so smart in their own fields, and I get to edit it and listen and learn alongside the audience. So that's who I work with, pretty much anyone who wants to build their authority and grow their brand. So a day in my life as a podcast manager is getting all of my. I have a schedule over here of when my clients episodes go out. I make sure that everything is scheduled, edited. I give them like two weeks in advance the content to listen to it if they want, edit the show notes, whatever it might be. That way we're on the same page. I always write their show notes, making it sound like them. So I want to make sure that it fits their brand. And then from there, I create graphics for them to use in their marketing. If they are a marketing client of mine, I go ahead and schedule on TikTok, I schedule on YouTube, shorts, Instagram, so all of the back end of that. And then, of course, being a business owner, I have my own business, and so I do save time to focus on my own marketing, my own podcast. But basically anyone who hires me is just like, Hayleigh, please take care of my podcast. I do not physically have the capacity or to actually do this, but I know it has those results. So they just press record, send it to me, and I do everything else.
00:05:07 - Regan Bashara
That sounds amazing. I obviously produce my own podcast. I have zero experience with marketing specifically and with podcast production. And I just got a microphone and was like, I'm just going to turn this thing on and talk, which is like the bare bones of what a podcast is, but I just turn it on and talk. And this will be the 63rd episode, I believe. So it's been over a year that I've had it, and it's just like, the hardest part is honestly showing up every week just to record. The editing is really not that bad. You kind of have like, well, I have a template for my show notes that I just plug in the relevant information and that's it. But it's sitting down and coming up with relevant content that I think will be useful for my audience. And so you're saying that you kind of, do you help guide your clients towards making that content or are they just like, I know what I'm going to say, and then you can just put it out there?
00:06:09 - Hayleigh Hayhurst
Yeah. So it's about half and half, I would say my clients, I do the strategy for them. So we do like a three, four hour session where I just really dive into their business. Because the thing about podcasting is you do have to connect it to your business. It can't be two separate projects that you're working on. They should blend together. And if your podcast isn't benefiting your business and making your business life easier, you should probably look at the strategy that you have.
00:06:44 - Regan Bashara
Maybe.
00:06:44 - Hayleigh Hayhurst
And I've had clients come to me like that and they're like, please help me with the strategy. In fact, I just had a vip call with a client who she was getting like 1000 downloads per episode, but wasn't booking like a single lead from it because there was no lead generation built within it. And after she did that, she actually messaged me the other day and was like, oh my gosh, I have so many leads. Like, thank you. And I was like, so, yes, strategy is very important. And some of my clients are like, yes, I've had a business for 1520 years. I'm on it. And then if they're a little bit newer or transitioning to a different industry or a different niche, then usually they will go ahead and just book that call with me and we can just get it all ironed out before you get too far ahead of yourself.
00:07:34 - Regan Bashara
Yeah, I had to just do it so that I did it without worrying about so much the strategy. Because if I get caught up in those details, like in 99% of the time, I'm just going to end up not doing it. So for me, it was just like making the jump and just doing it. But since then, I feel like I've grown a lot with developing strategy because now my podcast is part of my, I don't want to say lead Gen, just like my content that's out there for people to find me and get to know me. And hopefully I present an expert opinion to them or some useful, valuable resource or information that helps them. But in the very beginning, it was like, just turn on the mic and start talking, for fuck's sake. Let's just get this thing going. And now it's like I use it as whenever I am developing an offer or I want to sell something particular or start selling a new offer, I consider the fact that I do have a podcast, so I need to work that into my marketing strategy for that thing.
00:08:39 - Hayleigh Hayhurst
Yeah, it's great for marketing, and it's also great for just connecting with your audience more, especially if you don't have the greatest connection with them yet. It's a great way to nurture them.
00:08:50 - Regan Bashara
Yeah. So what would you say for people who maybe are doing a ton of social media stuff and they're like, I just don't know if I have time to really get into the whole podcasting thing or what would I even talk about? Or what are some of the frequently asked questions, basically, that you get from folks that are considering maybe adding a podcast to their marketing strategy?
00:09:11 - Hayleigh Hayhurst
Yeah, I love that because we have multiple interests in our business. And so that's what I hear a lot. Like, I have so many topics I want to talk about. How do I actually organize it? Is this going to be like a cluster of just, like, random ideas, or is this actually good for a podcast? And while you should have multiple different conversations in your podcast, and I think if you have an umbrella topic that you can base everything around like you do, Regan, that's perfect. And so the other part that I hear a lot is the time commitment. And I will say a podcast takes time. That's why my clients usually hire me, because they want it to be done really well, but they don't have that time to do it. So what I would recommend is thinking about what time do you have to commit to it? Do you have time to not only record and edit, but then past that? Do you have time to promote it? Do you have time to make it really good? Do you have time to really iron out the details? Because if you're just posting episodes and you don't have a great SEO title or something, that's very findable. Marketing and promoting it is going to be crucial for you to see downloads. And so if you have an engaged audience on Instagram, that's great. Be posting some reels. Be posting about it, put it into your marketing, and in fact, it will probably save you time if you're creating, like, 30 different reels for the month. With those trending sounds, you can probably cut that in half. Post 15 clips from your TikTok, or note 15 clips from your podcast to TikTok, Instagram, all those different places, and you can replace that from all the time it would take you to actually record different clips separately. Cutting down that long form to short form is ideal. Yeah.
00:11:14 - Regan Bashara
And there's so many apps out there that will kind of do some of that for you. They will pull out kind of key moments that you still get to choose from, but they clip it down for you. And so there are ways to kind of save a lot of time, but probably deciding first how much time do I have to commit to this? And then letting that lead you into creating something new, because it takes time to start any new thing that you're doing in your business, whether it's an offer or a marketing strategy, you kind of have to be willing to put in a little bit of a grind for a couple of months, maybe a year, maybe multiple years before it really gets going and be committed to that up front.
00:11:53 - Hayleigh Hayhurst
Yeah, definitely. It's not something that is going to be overnight success. Unfortunately, it shouldn't be. Right. You want people to find you, fall in love with your content, get that know like and trust, and then come back for more. And so one of the main things I hear that I always want to get ahead of is if you're starting your podcast to make money, it's probably you're going to burn out. If you're starting your podcast because you want to build your brand, reach a new audience, connect with more people, share value, then you have that goal to go after. And that's really what I talk to my clients about from day one. I'm like, what are your goals? Because if it's money, I've seen people do that before, and they're going to burn out. They are, because podcasts are not huge. Money makers really build your brand and then from there, yes, you could make revenue, and I can go more into that if you want. But it's more of a brand building thing than like a revenue building activity.
00:13:04 - Regan Bashara
Totally. Yeah. And that can definitely be like a secondary thing that you get to eventually. Sure, it would be nice to maybe have ads that are not ads about my services, like product or other brands that want to pay me to talk about their stuff or whatever. But you can even consider building your brand, growing your audience, sharing value, bringing new people and leads into your network to work with you is also a way that creates revenue. If your podcast is bringing people to you that want to pay you for your services, that is creating revenue. So I agree that it ends up being about the long game. And this has been the theme for the past couple of interviews that I've done is really hammering home that the reality is you got to grind for a little while before you can really develop that sense of brand and an audience that is there to hear what you think and to hear what they should be doing, according to you. So, yeah, if you want to talk about having a monetary goal, okay, maybe that can be a secondary thing that we get to eventually. But how would that lead to burnout if we don't have other metrics that we're looking at?
00:14:20 - Hayleigh Hayhurst
Yeah, and I mean exactly what you said. I see the ROI of having a podcast as those leads. So like you mentioned, always run your own commercial in your podcast. We're so fast to promote other people's businesses, like anyone who's willing to give us money, but your business is going to be the thing that makes the most money for you. So run those commercials, have that sort of lead generation source. So whether it be a freebie, whether it be some sort of different offer, maybe like a downloadable pdf, any lead generation source, make sure it's very clear in your podcast that that's what you want your audience to do, because then they will do it, right? So if you want them to join to your newsletter, explicitly say, join my newsletter. How to do it. Make it like step by step easy, because then they're more in your ecosystem. The thing that I was mentioning with that client who had the vip call is she was kind of mentioning it here and there. Like, I have a Facebook group. Okay, how do you find this Facebook group?
00:15:30 - Regan Bashara
Is it to where people can't find. Yeah. Yes.
00:15:34 - Hayleigh Hayhurst
And so it was like this big mystery for her client or for her audience. And if you're not having that lead.
00:15:39 - Regan Bashara
Generation or it's a mystery, I'm not looking for it. Sorry, I don't have time.
00:15:44 - Hayleigh Hayhurst
Exactly. No one will. Right?
00:15:46 - Regan Bashara
Yeah.
00:15:46 - Hayleigh Hayhurst
And most of the time we're like driving in our car, listening, cleaning our know. It's just not going to happen. So make it very clear and then figure out how from there. So if they join your newsletter or join your Facebook group, what's the next step? What's like the next step to getting them? Like, I see podcasts as a funnel, right? So listen to your podcast. Love it, love it, love it. Join whatever it is that you want them to join. And then from there you can take it off and market to them whatever way you want or just connect. Give them more value. So that's my spiel on that. But with the other goals, I think it's really important to set these from day one. So thinking about the goals you want to achieve in the next three months, the next year, the next three years. Really write these out because this is where you'll start to work backwards. So if you want to be the number one bookkeeper in your state, okay, that's a different goal than wanting to be the number one tv show talk host. I've had clients come to me with all different goals, and we can reach.
00:17:08 - Regan Bashara
Anything with the number one bridal seamstress.
00:17:11 - Hayleigh Hayhurst
Right in the world. Yeah, you have to really see that, see your main goal, and then what steps are we going to take to get to that? So it might start off slow as, like, we need to get you to hit 10,000 followers on TikTok, and then we need you to start positioning yourself in this way to reach this in three years. And so that's kind of like where I break it down for them. So we do see these milestones along the way, rather than, okay, you want to be bookkeeping and make, I don't know, $800,000 something big that seems very unachievable right off the bat. And so how are we going to break that down?
00:17:56 - Regan Bashara
Yeah, I often find myself, and I think a lot of people do, looking at a big goal and being like, oh, that would be so amazing to get to that number. And it's like, what are the little steps in between? Like, if we're talking about $800,000, that is $801,000. It's a dollar at a time that you have to earn little by little to get to that point. Unless somebody wants to drop 800 grand in your lap, that's amazing for you. But it is often about seeing what is going to get us to take that little first step, and then what are the little steps in between and the momentum? That's what I meant when I said that. I just had to kind of turn the microphone on and get started because I knew that was going to give me the momentum. And here we are, 63, 64 weeks, whatever later, I'm still doing it. And I actually have people on to share their expertise and value with my audience, too. And I didn't even start with the goal. The goal was to start, to be quite honest, which is, I think that's great.
00:19:01 - Hayleigh Hayhurst
Yeah. Sometimes my strategy clients come to me and they're like, at the point where you are, like, past a year, and they're like, okay, I had someone fill out a form. Yeah. Literally, they were like, okay, I want to take this seriously. What do I do a year later?
00:19:19 - Regan Bashara
They're like, I don't think I've taken this seriously. And you're like, you've been doing this.
00:19:23 - Hayleigh Hayhurst
For a year, right? I'm like, you have to be serious to get to episode 60. I mean, it's not like you just linked and 60 episodes showed up like you put in the time. Yeah, there's just steps that we can take to make it even more impactful for your brand. But even just having a podcast shows authority. Honestly, I always give this example of if I'm choosing between two business coaches, and I think they're both incredible. They're both great. But one has a podcast that I can go and listen to and one doesn't, and the podcast is full of value and things that are really reinforcing their brand. I'm going to go with them because I see them more as the experts, where maybe this other person has the same amount of expertise. But honestly, if someone can keep up a podcast and be showing me that they can talk about the same topic in different ways week after week, I'm like, okay, they are smart. That's what I want to go after. That's who I want to learn from. So it's just great for building your authority.
00:20:32 - Regan Bashara
Totally. And you hear that, folks, you just get to choose to do it, and then you become an authority. Just showing up and saying, like, I want to talk about this thing. It's taking an authoritative kind of stance, which, especially as women, we shy away from that a lot, right? We're like, oh, but I'm not actually the expert. I don't have a degree in finance or accounting, and I'm a bookkeeper. So I'm like, how can I sit here and say that I'm the expert? I don't know. Maybe after ten years of doing bookkeeping, I might have a little bit of expertise to share, but it is just the decision of getting up and saying, I just want to share some value with you. This is what I find useful and helpful. I hope that it helps you. Here it is in a format that you're ready to consume, and then you automatically just become somebody who's, when we show that we're willing to kind of give away some value or help somebody else first without asking for anything but their earballs. Eyeballs, earbuds, they're eardrums. That's all you're asking for them is just little time and attention, and you're giving them some value in return. People really take that to heart. That means a lot that you're willing to say, I'm just going to tell you how to do the thing. I'm not gatekeeping information, and it's a great way to show up and say, I'm here to help. This isn't perfect, but I want you to have this thing. Can you tell us a little bit about what kind of inspires you to do this work? What is the thing, the why that makes you get up every day and help other people grow their businesses through podcasting?
00:22:16 - Hayleigh Hayhurst
Yeah, definitely. So all of my clients right now are women. And that's how I love it to be because like you just said, a lot of women are nervous to take that thought. Leadership voice, especially, like, I have a client who is in wealth management, which is very male dominated.
00:22:33 - Regan Bashara
Yeah.
00:22:35 - Hayleigh Hayhurst
I'm like, girl, yes. Show up every week. There's people who are listening to you. I mean, in the financial industry, for financial podcast. I'm sure we've all heard of Dave Ramsey. He was number one in the podcast charts. But just this week, Tori Dunlap, the founder of her 1st 100K, took his spot. That gives me think about her. I don't know how old she is. I think she's in her twenty s. A twenty year old female is taking this. I think she's like maybe late 20s, early 30s. But she is just killing it in this space and she is going above and beyond. And really what she talks about in her podcast is like, these are things women don't know. It's not that hard. They're just not explaining it. And so that's really one of the reasons why I love podcasting. These ladies who are my clients are really just like showing other women what it's like. So one of the bridal seamstress clients, she teaches other women how to be bridal seamstresses. One of my clients who talks about memoir, she talks about how to really tell your truth and write your book and how to break it down and get published with publishers. There's just so many amazing things that they're sharing into the world, and it's more than just growing their business. It's really like growing their impact that they're leaving. And so that is what really inspires me to keep pushing them to create these amazing episodes that are changing people's lives.
00:24:13 - Regan Bashara
Yeah, I'm obsessed with the idea that a bridal seamstress has a podcast and that I'm like, what would that even be about? But I have people that, who are like artists, and I listen to their podcast, but they talk about their creative artistry as a business or being a creative business owner, which is like commingling your creativity and your art, which can be a very personal thing to create and share with other people and ask people to pay for. And creating a business out of that is pretty difficult. I would say that the creative business owners have it harder than some of the rest of us when it comes to asking other people to look at the art that they've created and see the value in it and agree to pay them money for that. So the one lady that I follow is an artist, and she teaches art classes. She does, like, retreats. And so she has a podcast talking about being a creative business owner. And I'm like, well, that makes sense, but she's a visual artist. You would think that her business would solely be about looking at her art, but she has really created more than that. And I'm like, okay, well, that makes a lot of sense. So the bridal seamstress person really interests me. I'm like, how in the world would you manage to make content about that? That's just like an audio only. Or maybe she has video content as well.
00:25:39 - Hayleigh Hayhurst
No, it is interesting. When she reached out, I was like, but she mentors other bridal seamstresses, so it's a lot about the business side that no one talks about or getting clients. So more of the businessy part. But it's very fun. And I do love her podcast very much. I learn things all the time from it. It's just like, so inspiring. I'm going to a sewing convention. I don't know how to sew. I'm going to a sewing convention because she inspired me to do this. Awesome. That's one of the things. It's just so inspiring to hear other people talk about their passions, even if I don't fully understand it. I'm like, I love how passionate you are, and I want to be passionate about you being passionate about this.
00:26:23 - Regan Bashara
Yeah. And that kind of goes back to talking about setting a goal for your podcast if it is to make connections or inspire other people. Like, go listen to the Bridal Seamstress podcast. Maybe you'll learn something about being a business owner even though you are not a seamstress. And maybe it'll inspire you to start sewing or pick it back up. Having the goal to create those connections or to inspire other people versus just having a goal to make money off of it or even to generate leads. If you have something more that you feel like connected with values wise, chances are you're going to be more successful with that because you're going to keep showing up to the hard stuff, which is like, recording, coming up with content, editing, hosting about it, promoting it, all of that kind of nitty gritty stuff that you have to do in order to show up and be inspirational or make connections with people or provide value.
00:27:16 - Hayleigh Hayhurst
Yeah, it's the same with my podcast employee to boss. I interview all different women in all different industries this week. She was an athletic sports director who teaches other women how to get that title and get that position. So women in sports, and I learned so much on confidence, on really just like, niching down and staying true to that. I interviewed you, a bookkeeper, and two different things. I mean, sports director and bookkeeping. But I learned so much from both of your episodes and so did my audience. So I just want to inspire other people to follow their dreams and see that they can go past what they're doing now. And I think listening to other people's journeys from the hardships of becoming an entrepreneur is really inspiring. And that's why I have this podcast.
00:28:13 - Regan Bashara
Yeah, and if you were to, say, think of an athletic sports director, we'd all probably picture a man in an NFL hoodie or something holding, like, a clipboard. You probably wouldn't think of a woman. So it's a good thing that you've got women from all sorts of different industries who are showing up as that thought leader and that person to kind of look to and say, like, yeah, we're changing the game. We can do anything we want to do and make connections and share that value. And podcasting is, of course, one way to do that, aside from social media, in person networking, things like that. So you've been in business full time for about three years. What tips do you have to share with the audience that maybe has a side gig or a side hustle right now, or they've just gone full time, or they're thinking about going full time and quitting their day job. What kind of tips would you share with yourself in that position several years ago before you took that leap?
00:29:16 - Hayleigh Hayhurst
Yes. Okay, well, first of all, congratulations, because you've taken the biggest step, which is just like, telling yourself, this is what I'm doing. So once you, even if you're not full time in it, there's so much that you can do to make it seem like you're full time. So committing to showing up frequently, committing to making connections, that's really how I grew my business. In the start, I felt like I was on a treadmill, and it was, like, going faster than I could go. But I was like, yeah, let me.
00:29:48 - Regan Bashara
Just keep up with this.
00:29:49 - Hayleigh Hayhurst
There were definitely moments where I fell off but just kept going. And when I started my business, it was during the pandemic, like a lot of us business owners, and I never really truly intended to have a business that was going to last this long. It just worked out that way, and I'm very thankful for that. So I just kept saying yes to different things. And when I first started, my business truly was built off of referrals. So once I got my first client who was a, it was my cousin's cousin, of all people, it was like, very. She was like, hey, I know you used to have a podcast. Can you edit mine? I want to keep going with it, but I'll pay you. I just don't want to do it. I was like, that's a job, of course, right? I just had no idea. I was like, right out of college, unemployed, just laid off. I was really not sure what was going on. And so since I had all of this expertise, I was like, okay, let's just see where I can go from this. And so she introduced me to more people, that person introduced me to more people. And then I just kept introducing myself to more and more people along the way. And that is the most important part of business. Just like not being nervous to go and pitch yourself. And then on the other side of things, make sure every time you're talking to someone, it's not a pitch. People can be just like your business besties or your connection, or maybe they'll introduce you to someone. You really never know. So number one is just make connections. Number two is if you fall off the path that you're on, the crazy treadmill of entrepreneur. Crazy treadmill. Just like, keep going, you got this. I think everyone does in the beginning, but not many people talk about it, so just know that's normal.
00:31:43 - Regan Bashara
You're going to fail. It's fine.
00:31:45 - Hayleigh Hayhurst
Yeah, you're going to fail, but you're going to be okay. If you're like, you keep going with it, you will succeed. That is the fact. You will succeed. And then just. I would say the third thing that I really learned from just being an entrepreneur is most people won't understand what you do in your normal life, and that is why you need to fall back on those connections. Yeah, I guess the main thing is make connections.
00:32:15 - Regan Bashara
Yeah, I agree so much with that. That resonates with me because when I started my business, I tell folks this all the time. I was literally hiding, not sharing anything about what I was doing and sitting there being like, oh, when is somebody going to hire me? I look back now and I'm like, okay, girl, you need to go talk to some people. Get out there. Talk to people, but not in the way, like you said, of trying to pitch to somebody all the, like, have business besties. Hayleigh and I will be your business besties if you want to come follow us on social media. I have people that are in my business network that probably will never become, like, a paid client of mine, and that is perfectly okay. I still am like, yeah, you need to be in my circle. I need you here to help me when I'm laying on the floor having a panic attack. I need you to be here for me. And I want to be that presence for somebody else, too. I did a TikTok live this morning, and I was just, like, chilling, crocheting, just like, waiting for people to come on. And somebody came on who's another bookkeeper. And she was asking me for some tips about how to get hired as a bookkeeper, not as an independent contractor, like as an employee working as a bookkeeper for somebody. And I'm like, yeah, I don't know because that's not for me. I definitely tried. No, but you're welcome to stay here with me, and we can share tips with each other. I can help support you and lift you up, because guess what? It's hard. And you kind of just need somebody to listen to you complain a little bit sometimes. And once you get that off your back, you get back on the treadmill and just keep going like you're going to fail. Get back on it. So developing those connections is extremely important. Let the audience know where we can find you, what you've got going on, how we can work with you if we want to get our podcast that currently exists in a better place or launch one of our own to market our business.
00:34:15 - Hayleigh Hayhurst
Yes. So the two main offers I have right now is helping you start your podcast. So this is like my bread and butter. I give you a checklist of what I need and then pretty much take it from there. So we'll meet, we'll talk about the nitty gritty of what actually needs to happen, the setup. So it's really easy for you, and that's how I like to make it for my clients. And then at the end, takes about a month for the launch from start to finish for my launch program. At the end of the month, you have a beautiful, professional podcast that has your strategy built into it. And then if you are looking for that strategy or some marketing help or just you're burnt out with editing, definitely come connect with me. I offer all of those. The place that I mainly hang out is Instagram. So you can find me at Espresso podcast production on Instagram. My dms are open. I love talking to people. Or if you want to learn more about my services or I just added some new pages to my website, espressopodcastproduction.com. So I have on there the tools that I would recommend for anyone wanting to start a podcast. And I added a page of podcast essentials. So it links to Amazon, but it's like all the products that I think you need, like bare bones to start a podcast. That way you can see it. It's like six things on there. And you're like, this is easy. I got this. So that is all on my website, espressopodcastproduction.com.
00:35:44 - Regan Bashara
You hear that, everybody? Hayleigh has completely removed the barrier to starting a podcast for you. If you just go to her website. We all love to be on Amazon.com. Order it.
00:35:56 - Hayleigh Hayhurst
I love Amazon.
00:35:58 - Regan Bashara
The next thing you order from Amazon better be a microphone and a pop filter. Go visit Hayleigh on Instagram. Make sure you follow her. Visit her website, and follow her podcast. What's the name of the podcast again? So we know where to find you?
00:36:13 - Hayleigh Hayhurst
My podcast is employee to boss, and it is on all podcast streaming platforms as well as YouTube. So you can go find my episode with Regan. It's incredible. And it was posted on Halloween, so just go back to October, and there it is.
00:36:28 - Regan Bashara
Yeah. Amazing. Thank you so much for being on, sharing your expertise with us, being the thought leader that we need in the podcasting world. All right, that was an awesome episode, and I'll tune in with you guys next week.