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00:01:03 Regan Bashara
Notes to get enrolled and mind the gap today. Hey everybody. Welcome to money. Through ease. This is your host Regan Bashara. And today I've got another guest with me. Yvonne Armenta. She is my TikTok Mutual. She is an introvert who likes to do public speaking. Yvonne, welcome to the podcast.
00:01:22 Yvonne Armenta
Hey, thanks for having me. I'm super excited. Yeah, I love the fact that you lead with that. I'm an introvert, cause that's something I lead with. I think it's so important to do, especially in my ex in my area, which is public speaking, a lot of people don't put those two together often in a sentence, so it's nice to hear it. It's nice to hear it from someone else.
00:01:42 Yvonne Armenta
And not me.
00:01:43 Yvonne Armenta
Yeah. But thanks so much for having me. I'm really excited. I'm the founder of Chats with Yvonne, a platform where I talk about public speaking and share my experience being a public speaker of 10 plus years and.
00:01:56 Yvonne Armenta
And my hope is to make public speaking fun to create spaces where you can practice public speaking in a judgment free zone where you can just lean into who you are, the best parts of you, the all parts of you, and just have fun with, with public speaking, because it really is fun if you if you give it a chance.
00:02:16 Regan Bashara
Yeah, that's awesome.
00:02:18 Regan Bashara
I would love to learn more about how you've crafted this business. Are you content creating? Are you coaching people? one-on-one? Tell us a little bit about like what? Actually your work involves.
00:02:32 Yvonne Armenta
Yeah, it's a little bit of everything. I would say. I actually think that my primary, what my business actually is is the public speaking part of it. So either myself as a guest speaker or hosting workshops or groups, organizations, companies.
00:02:48 Yvonne Armenta
And training folks one-on-one, whether that be through my community that I've built on social media or even through companies themselves are like, hey, we'd like for you to work one-on-one with our teams. And so I do that content creation I think is secondary and it's probably one of the things that if you're a business owner these days, you kind of just.
00:03:08 Yvonne Armenta
Landed on that. You kind of almost can't escape it. I feel like there are a couple of people that you know do do well without doing it. But I also have a lot of fun creating content and it's my way of being able to, you know, I always say this and.
00:03:22 Yvonne Armenta
Sometimes it's hard to monetize so much on the things that you really do love. And I feel like content creation is one of the avenues that I can explore where I can be a lot more creative with it and say, hey, this is cool, fun content that I just put out there for you to get tips on public speaking, but also kind of just enjoy because it's fun for me.
00:03:44 Yvonne Armenta
And my business, I guess as far as content creation, there have been a couple of partnerships, but it's primarily the the public speaking part of it all.
00:03:52 Regan Bashara
Awesome. Yeah, I agree. We should not be trying to monetize like everything that brings us, joy, but the the alert is still there for folks to be like, oh, this is something I enjoy doing, which means I'm going to, I'm going to keep coming back to it. Can I get paid for it? Like, of course we wanna go there. But you do have to be careful about setting time.
00:04:08
Yeah.
00:04:12 Regan Bashara
To work on certain aspects of your business, especially if part of it is content creation like what are you willing to share? What are you not willing to share?
00:04:19 Regan Bashara
And I'd love to hear about you self identifying and letting us know like right up front and most of your videos that you're an introvert. And how does that work with you, loving public speaking, how do you make?
00:04:32 Yvonne Armenta
That work. Yeah. So I actually think that they're one and the same. Right. Public speaking requires you to be super thoughtful in your approach and messaging.
00:04:41 Yvonne Armenta
It requires you to be in tune with your audience to be have this emotional awareness about where your audience is, where they want to go, where you want to go, and crafting a message that allows everybody to be seen and relate to what you're saying.
00:04:55 Yvonne Armenta
And lead lead them to action. I have always thought that I mean, I always knew this to be true about myself and I don't think it's until you Start learning about these different labels that we attached to everything we're like, Oh yeah, I am an introvert. Naturally, introverts are a bit more thoughtful, bit more reserved. Do you think a lot more? Sometimes we overthink.
00:05:14
Yeah.
00:05:15 Yvonne Armenta
Before actually sharing, right. And so I went through a Phase I when I graduated college, I went right into the tech industry and I started working in the DEI diversity, equity and inclusion space and slowly transitioned into more comms communication. So.
00:05:34 Yvonne Armenta
Which, oddly enough. Well, not oddly enough, I've always loved writing, and so when I joined as internal communications, it gave me a lot of room to be with myself, right? So writing I was always the I would send the emails out company wide. I would write all the company wide communications.
00:05:51 Regan Bashara
Yeah.
00:05:54 Yvonne Armenta
And everybody knew it was me, but I didn't necessarily have to be in front of anybody to send those things out. I could just beautifully. I could just craft a message, send the e-mail, be effective in my communication and send it off. And it was great. Slowly, that internal comms.
00:06:11 Yvonne Armenta
Began to.
00:06:14 Yvonne Armenta
Began to manifest itself as, hey, more can you lead our company wide meetings our town halls. Hey, Moon, can you be the host of this? Can you host that and?
00:06:24 Yvonne Armenta
I also really love community, right? I love building community. I love creating spaces where people feel that they can just be like you don't have to do much just to be here, right? And have fun with it. And so I think a combination of my love for putting together events and writing just naturally lended itself to being.
00:06:44 Yvonne Armenta
In front.
00:06:45 Yvonne Armenta
Love and the reason I'm saying all of this is because I'm a social introvert in that I definitely need. I love connecting with people and I love being in the community, but I will need more like 12 business days to fully recover from that and come back a better like more.
00:06:55
MHM.
00:07:06 Yvonne Armenta
You know, just revived.
00:07:07 Yvonne Armenta
Yvonne. Yeah. And when I was working in the tech industry, I started public speaking when I was in high school. And so this.
00:07:16 Yvonne Armenta
This officially public speaking when I was in high school. Right this love, this skill set I had been developing for a really long time, and at first it started off as something that I had to do. I had to do it when I was in in high school because it was part of our curriculum and we couldn't graduate if we didn't do it. And so I would say that before learning.
00:07:36 Yvonne Armenta
Love, public speaking. I learned the skills to public speak and had it not been because I was forced to do it. I probably wouldn't have done it at all.
00:07:44 Yvonne Armenta
And it's the same thing as a lot of my roles that I've taken in the corporate world. It's like I probably wouldn't have done them if I had been given some kind of opportunity. And I felt like I had to say yes to it because I'm also a first Gen. and you know, if you get the opportunity, why would I? Why would I turn such a good opportunity down? And so the reason why I began leading with the fact that I'm an introvert is because it can be so.
00:08:09 Yvonne Armenta
Hard for people to see.
00:08:10 Yvonne Armenta
That introverts and public speaking go hand in hand, that I am an introvert. But I'm also really good at getting a crowd going. I'm also really good at being energetic and on the stage and you know, it's just a different kind of.
00:08:26 Yvonne Armenta
Preparation and energy that that is required of me, but I can still show up in a lot of different ways and.
00:08:32 Yvonne Armenta
And.
00:08:34 Yvonne Armenta
In so many of the structures that were a part of introversion, isn't.
00:08:40 Yvonne Armenta
Isn't rewarded as much as being the louder being bold like I wouldn't consider myself a bold speaker. I am a speaker, right? It doesn't mean that I'm not a great speaker. It just means I don't show up as boldly, oftentimes as other people do, and it doesn't make me any less powerful of a public speaker. Same with any other job.
00:09:00 Yvonne Armenta
Any other industry that you're in, so it's always really important for me to lead with that because I I hope that other people also.
00:09:06 Yvonne Armenta
Start to see that.
00:09:09 Yvonne Armenta
It's not them, it's the rest of the world.
00:09:14 Regan Bashara
There, there is so much there and I appreciate you, you know, sharing that connection between introversion or social introversion. And like, I guess I would, I would definitely not. I guess I would definitely consider myself an introvert because I need that recovery time. Like, I need my alone time to kind of recharge a little bit and.
00:09:34 Regan Bashara
Probably. I mean, I don't think that people would.
00:09:38 Regan Bashara
Would who know me would think that I'm introverted, but that's because when they do see me, I have had the ability to recharge and I and I am like outgoing and friendly and can have a conversation with you. And for me it comes down to like safety and security and boundaries. And I really have learned this over the last two years of being a small business owner.
00:10:02 Regan Bashara
And so I'm wondering if you can speak to introversion, public speaking, and then this idea of like being visible or or vulnerable in front of other people. And like, where do?
00:10:12 Regan Bashara
To see that crossover, and specifically for my audience who are going to be entrepreneurs and business owners who maybe have a little bit of trouble being visible sometimes or like putting themselves out there, how can we kind of connect all those dots?
00:10:26 Yvonne Armenta
It's really hard because I especially well as a public speaker, part of what makes.
00:10:34 Yvonne Armenta
Your speech or anything, really anything. Your story for your business is story, right? Like storytelling is so powerful and it's one of the ways that we show up. One of the best ways to show up is through telling your own story, because no one can tell you that it's wrong. No one can tell you.
00:10:49 Yvonne Armenta
That you you're.
00:10:51 Yvonne Armenta
Kidding. Or you're lying about that because it's very much your story.
00:10:54 Yvonne Armenta
It's not like it's different. Different types of public speaking require different types of techniques, right? But when I think about this vulnerability piece, sometimes I I've shared this before and that there are certain things that I won't share because.
00:11:00 Regan Bashara
Hmm yeah.
00:11:09 Yvonne Armenta
While I may be ready to share something, the people involved in the story may not, right? Well. While a lot of what I share has to do with me being first Gen. nothing that introverted, it involves my family. It involves my cousin. It involves everybody, right, and they may not be able to to they. They may not want to share certain things and so I respect that.
00:11:14 Regan Bashara
Yeah.
00:11:24 Regan Bashara
Yeah.
00:11:30 Yvonne Armenta
So that's 1A boundary that I've put around being transparent and vulnerable with the things that I share now. Something that I think as a public speaker, introverted public speaker that I've done.
00:11:43 Yvonne Armenta
Sharing just as much as being like physically being in the presence of a bunch of people is energy consuming. So is sharing so much of myself right? You feel like you're super exposed and now it's like, well, now everybody can have an opinion on this because I allowed them into this particular space in this particular moment, what has helped me see things a little bit more clearly is 2 things.
00:11:43
Yeah.
00:11:51 Regan Bashara
Mm-hmm.
00:12:04 Yvonne Armenta
1.
00:12:05 Yvonne Armenta
Self-awareness about what do I need in this moment and centering that because I I'm so used to and and many of us may be used to centering everybody else, especially as business owners, aspiring entrepreneurs like what is my audience want? What's what thing am I solving for the people? What is my business solving for so much of our business plan and?
00:12:25 Yvonne Armenta
How we create our business is around what does everybody else need and how can I serve them? How how do, how do my skill sets serve them? There's something that I'm still learning to do is trying to as much as I can, centering myself not in this like.
00:12:43 Yvonne Armenta
I'm the center of attention kind of thing, because I'm an introvert, so that's like, completely not what I want. But yeah, more so centering my needs as far as what do I need to be able to show up for people, right. You hear this all the time. It's around self-care and I don't have.
00:12:47
Yeah.
00:12:58 Yvonne Armenta
These super I don't like the the.
00:13:01 Yvonne Armenta
Shout the hot shower with like the.
00:13:03 Yvonne Armenta
Bath bombs and stuff that does not work for me like I have tried that so many times because my mind goes everywhere so it it has become I I enjoy process as much as I may suck at implementing a process in the beginning. Once I have the.
00:13:17 Yvonne Armenta
Process I. I love it, right? And so one of the things has been, hey, let me implement a pre and post public speaking self-care plan for myself. It's like right before. I'm not going to do anything. I'm not going to have any meetings. I'm not going to interact with people even if it's a networking event. And I am speaking at this thing.
00:13:27
Yeah.
00:13:37 Yvonne Armenta
It's a conference. I will go isolate myself. I will show up early because I like being early to places, but I'll go to a room, I'll go somewhere else where I'm not surrounded with by people and don't have to do.
00:13:48 Yvonne Armenta
Much interaction, because that's helpful for me. I'll do maybe good 30 minutes of it, but I probably will need an hour to myself before going up on stage or before.
00:13:58 Regan Bashara
Presenting, yeah.
00:14:00 Yvonne Armenta
Afterwards same thing I go find somewhere that feels good to me. That is my my own place and that's how I that's how I take care of myself.
00:14:11 Yvonne Armenta
And the other thing right, which is similar to having a process is.
00:14:17 Yvonne Armenta
Really understanding what is my business supposed to be doing? Like what do what do I actually want to do?
00:14:24 Yvonne Armenta
In the world and what is my business here to solve? And?
00:14:30 Yvonne Armenta
Do I need it? It's like do I need to do it in the same way that other people are doing it?
00:14:35 Yvonne Armenta
Sometimes people's business and like sales tactic is being super vulnerable and sharing the deep, their deepest, darkest secrets. That's not my thing. That's not my vibe, but ioffer something different, right? I can be. I can offer thought provoking questions. Just different perspectives. Right? So so.
00:14:47 Regan Bashara
Yeah.
00:14:55 Yvonne Armenta
That the second part of it isn't as fleshed out, I would say, but.
00:14:59 Yvonne Armenta
Being being vulnerable isn't always sharing every single thing, it's just about being present. I think more than anything like what is currently going on and how can you use your business or use your personality like just showing up as as you which is easier said than done.
00:15:19 Regan Bashara
Yeah.
00:15:19 Yvonne Armenta
But those things have been really important for me, especially because public speaking is all around storytelling.
00:15:26 Regan Bashara
Totally. I think going back to that piece about self-awareness and vulnerability like vulnerability as showing up and being present and having the self-awareness of like I know when I'm being authentic because I know myself and having that presence and then like being able to stay in the moment.
00:15:46 Regan Bashara
Whenever you are in front of a bunch of eyeballs and people are perceiving you in real time, can be that vulnerable place of like OK. But like, I know myself like I'm.
00:15:58 Regan Bashara
Going to just stand here and like, soak it all in, maybe do some deep breaths. I love that you shared that. You have like the pre and the post plan, like a care plan. And I think the it's so important to know that about yourself and to give yourself what you need in that moment. I relate to this because I've.
00:16:09 Yvonne Armenta
Have to.
00:16:19 Regan Bashara
Over the course of owning my own business, realized how much I need buffer time around when I travel and when I travel. I like, I'm off. I'm not answering emails like I'm not doing anything. I take my computer with me because.
00:16:32 Regan Bashara
Like.
00:16:33 Regan Bashara
That little part of my.
00:16:34 Regan Bashara
Brain is like if there's an emergency.
00:16:36 Regan Bashara
I need to.
00:16:36 Regan Bashara
Like Ohh my computer but like.
00:16:39 Regan Bashara
The last time I went on a trip, it was like a road trip to visit some family. I brought my computer. I didn't even turn it on the entire weekend. I.
00:16:46 Regan Bashara
Was very proud of myself for that, but.
00:16:47 Yvonne Armenta
I love.
00:16:49 Regan Bashara
I need a day before where I'm not doing work and I need a day after I get back where I'm not doing work and that's not even like in case of travel plans, flights being delayed. That is like for me to lay in bed and rot for 24 hours after the fact and like knowing yourself is so important to have that care plan in place.
00:17:04 Yvonne Armenta
100%.
00:17:09
This.
00:17:10 Regan Bashara
Because if you do require more recharging time.
00:17:14 Regan Bashara
Might as well give it to yourself. You're just going to prolong the kind of effects of. It's like a hangover, right? Of honorability hangover.
00:17:22 Yvonne Armenta
Yes, and and you know I I think that same concept of what you're talking about can even be applied as in the stories that you share about your business, right. And the transparency and the vulnerability that you want to share. I I think about it as this equivalent of when I started or in my content creation journey for example, I.
00:17:42 Yvonne Armenta
Would see all of these people pop off in on TikTok and Instagram doing walking videos with like inspirational quotes at the you know.
00:17:55 Yvonne Armenta
And it was. It was just that it was like a 5 second clip of them walking, looking really amazing and gorgeous and.
00:18:00 Regan Bashara
Yeah.
00:18:04 Yvonne Armenta
I'll be an awesome quote there and I was like, I guess should I try? OK, that's not. That's not like my vibe, right? But I was like, but it seems to be working. So let me try it and.
00:18:15 Regan Bashara
Hmm.
00:18:17 Yvonne Armenta
I would so the reason I'm saying this is because I would create content like that and then the other content that was a little bit more me. I'm a talker right? So I like talking and sharing ideas. Those would always do better for me than the ones where I was trying to do the little walk with the inspirational quote. Right. And I was saying the same things. They were a different format.
00:18:35 Regan Bashara
Yeah.
00:18:38 Yvonne Armenta
And one format worked for someone else, but it wasn't working for me and.
00:18:43 Yvonne Armenta
I don't know. I mean, I'm sure that this is related somehow, but it it it almost probably felt like for an audience member or even just the algorithm. I don't.
00:18:51 Yvonne Armenta
Know they were like.
00:18:52 Yvonne Armenta
Girl, this is not you. Like, don't. Don't feel forced to do this and and same thing with our storytelling and how we show up vulnerably transparently. It's you don't have to do it in the same way that someone else does it.
00:19:05 Yvonne Armenta
Right, like the.
00:19:05 Yvonne Armenta
Way that you storyteller the way that you show up as a business owner does not have to be the same as anybody else. And if you try to emulate what you think is working for them because like these people used to get thousands of views.
00:19:17 Yvonne Armenta
Right. And I'm like.
00:19:18 Yvonne Armenta
I guess I should try that out. I would try it out and it just would flop because it wasn't. I was. I don't think I was energetically.
00:19:25 Yvonne Armenta
Like they're either I.
00:19:26 Yvonne Armenta
Was like I guess.
00:19:27 Yvonne Armenta
I have to do this, so think about that as well. When you're in in your own business and how to implement that.
00:19:34 Regan Bashara
Yeah, totally vibing with the whole. If I have to do or if I'm feeling like I'm being told that I have to do something, no one's actually telling you that you have to have B roll walking quotes footage. If you feel yourself putting that pressure on yourself of like, ohh, I need to do it this way.
00:19:55 Regan Bashara
Because they see this person doing it and they're successful with.
00:19:58 Regan Bashara
That I am a a rebellious little like I'm not. I am going to show up with a completely different energy like you're saying and Speaking of, like doing things unconventionally or, you know, not even going against the flow. I recently told somebody who was worried about.
00:20:18 Regan Bashara
Whether or not they should go with the flow or go against the flow is like get out the ******* river. Like just why are you in the flow at all? Can you tell us more? Maybe this maybe being a first and Latina comes up with this of, like, not doing things in a conventional way when you're when we're talking about running your business or.
00:20:23
Hmm.
00:20:24 Yvonne Armenta
MHM.
00:20:36 Regan Bashara
Or your processes and procedures for things. Can you tell us a little bit more about like maybe what it looks like day-to-day in your business and how it might be different from how anybody?
00:20:45 Regan Bashara
Else does it.
00:20:46 Yvonne Armenta
100% I feel like this is something I'm I I feel like I'll say this for a lot of things, but I'm still learning this right. Just recently I became a full time business owner and so I've been in the corporate world, specifically in tech for my entire career after graduating college and so to even to get to that point, there were a lot of things that I had to do by the book.
00:21:08 Yvonne Armenta
I tell this to my younger siblings all the time, but they're like.
00:21:08 Regan Bashara
Yeah.
00:21:13 Yvonne Armenta
Not everybody needs to go to college. I'm like you're right. People don't. People don't need to go to college. But for me, it was important because I didn't have the network. I didn't have the connections. I had to somehow fit into the mold to get in there. To be like in the river to then eventually be like, OK, I can swim my way out of this now.
00:21:31 Yvonne Armenta
On my own, I I know enough. I have a foundation of what it's like to be here, and I know that I it doesn't align 100% with who I am and how I want to show up and starting my own business. I'd always done public speaking on the side, and I remember telling my high school teacher. Funny enough, I I talked to her the other day.
00:21:51 Yvonne Armenta
I remember telling her during my first keynote presentation. I think it was my senior year of high school or first year of college.
00:21:58 Yvonne Armenta
I got paid for it and I was like, dude, Abby, people can make a career.
00:22:02 Yvonne Armenta
Out of this.
00:22:03 Yvonne Armenta
Like the amount of money that I just made off of these 15 minutes, I'm like, people get paid to do this. I was about to say yes for free, like I didn't even know they were gonna pay me, right?
00:22:13 Yvonne Armenta
And I remember her telling me like, yeah, people make a **** ton of money. Yeah. And I'm like, wow, cool. So there was a seed of something there. And I kept doing public speaking on the side. But my, like, my success was always going to be Ohh finish college. Go do the job.
00:22:29 Yvonne Armenta
Go do this and so it's been a huge process of me attempting to unlearn those things and still, like, create my business in a way that aligns with me and at the same time trying to dissect and differentiate between the things that really are me and that feel good to me and where I'm still attempting to fit.
00:22:50 Yvonne Armenta
A mold, right? And specifically with my business itself. I learned from other small business owners from people like you, from people that share their experiences by asking questions. It's been so cool to feel.
00:23:02 Yvonne Armenta
Like for so long, business businesses feel like it's just people at the top and that's it, right? It's been so amazing that as a small business owner, I get to lean on other people for my own success and and it's kind of like we drive each other success. So one that has been super important to me is having a community of people that are also that I can.
00:23:22 Yvonne Armenta
Actually ask questions to and they're not gonna gatekeep kind of thing and that they can questions. And I'm like, yeah, dude here like, take this, read this or send me your send me your speech, I'll look over it type of thing. But the other thing is.
00:23:26 Regan Bashara
You don't ask me.
00:23:31 Regan Bashara
Yeah.
00:23:34 Regan Bashara
Yeah.
00:23:37 Yvonne Armenta
Is being able to implement ways of of doing public speaking, like public speaking itself.
00:23:45 Yvonne Armenta
You can go on YouTube and find best practices for it right? Like I don't think that there's a lack of resources on how to be a great public speaker. What I think is lacking is meeting people where they are in their public speaking journey and.
00:23:53 Regan Bashara
OK.
00:24:02 Yvonne Armenta
I I say this all the time, but public speaking Cultura right, which is as a Latina and 1st Gen. there is a way. I mean all of us, we learned through storytelling, we.
00:24:05
Mm-hmm.
00:24:14 Yvonne Armenta
Learned through our abuelitas our moms like the the the women, men, people in our lives that have passed down knowledge, right?
00:24:25 Yvonne Armenta
And so public the, the, the space that I hope to create for people in their public speaking journey is 1 where they get the skills because those are super important, but that they see they're already the skills already existing within them because they've had. We've had such a long lineage of that right. And so it's a it's too on the on the business side of it, it's like me still trying to learn a lot of things and trying to.
00:24:49 Yvonne Armenta
Differentiate between what is me and what do I what is still residue for me being in the corporate world for so long? And then the other part of it is.
00:24:58 Yvonne Armenta
Creating that space where people don't feel scared or intimidated by.
00:25:04 Yvonne Armenta
The quote UN quote best practices of public speaking and then they can like hand movements, gestures as something that they do all the time that are so part of who we are. So bringing our culture forward in public leading with that instead of leading with the actual skill of it. Because I I I think I found that with people.
00:25:07 Regan Bashara
Yeah.
00:25:25 Yvonne Armenta
People we love talking people like talking, they we we conversate with one another all the time. We're in deep conversation and tell stories all the time. It's just when you're told, OK.
00:25:38 Yvonne Armenta
Be a good public speaker. You're like, what is?
00:25:39 Yvonne Armenta
That and so.
00:25:40 Yvonne Armenta
I think my business, I hope to redefine what that even looks.
00:25:43 Yvonne Armenta
Like for folks.
00:25:46 Regan Bashara
Yeah, I think like one of the things that sticks out to me is I'm talking about bringing your culture forward.
00:25:53 Regan Bashara
Into public speaking because if we think about like what culture is like, just the definition of the word, it's like you've got a group of people and they kind of share different things. It can be food, it can be music, it can be dance, it can be language. Like language is one of the things that makes a culture like even in English we have different like.
00:26:13 Regan Bashara
Versions of English or dialects the same with Spanish like most major languages in the world. If you go to different parts of the world, they even sound a little bit different. They use different words for different things, and I think that's like so important to lead with the culture whenever you.
00:26:29 Regan Bashara
Are communicating because communication is everything and there's all sorts of rules that we learned growing up while we were learning language that we just don't.
00:26:41 Regan Bashara
Have access to consciously it's literally just part of our subconscious. It's the way we speak. It's the way we communicate without words like body language. All of that varies so much from place to place and from group to group. And so I I love that you kind of insist on bringing that forward and letting that take the spotlight.
00:27:02 Regan Bashara
Because.
00:27:03 Regan Bashara
If the whole point is to get up in front of people to connect with them, there's no better way to do that than to like.
00:27:10 Regan Bashara
Show us who you are so that we can see ourselves kind of reflected back in that in that way being engaged.
00:27:18 Yvonne Armenta
Yeah. And yeah. And like, have people remain curious, right? Like I remember a couple months ago, I started reading a book and it is Mex Mexican.
00:27:18 Regan Bashara
With what you're saying?
00:27:28 Yvonne Armenta
Gothic and I remember.
00:27:30
Ohh my gosh.
00:27:30 Regan Bashara
That's on my list. I have it I.
00:27:32 Regan Bashara
Need to read it.
00:27:33 Yvonne Armenta
It's so good. No spoilers at all, but yeah, I really loved about it is that they're Spanish words embedded within the book that aren't translated. Right. So it's like they said a word like reposal, right, reposal. But you may not know what a reposal is, but because of everything else.
00:27:53 Yvonne Armenta
Grounds it you understand that it's, uh, almost like a blanket that's meant to keep you warm type of thing.
00:27:58 Regan Bashara
Yeah, I.
00:27:59 Yvonne Armenta
So I I loved it because that to me is an example of what we can do with when we show up as our authentic selves in public. Speaking is think about all of the things that we've had to. I can't tell you how many times I've read something, how many times I've heard something and my immediate thought is to go and Google it and say, hey, I don't know what they just said it.
00:28:19 Yvonne Armenta
Feels like I may be.
00:28:20 Yvonne Armenta
Should let me go and Google it and who knows, maybe like I used to be in rooms all the time where they would make a joke about a movie or something that they grew up with. And I was like, I did not grow up with my mom, didn't know that music, you know? So I had to go and Google something and figure out what the context was so that I could better connect with them.
00:28:40 Yvonne Armenta
And I I think it's OK to allow your audience to be curious about something and maybe not, you know, give them enough enough context to understand what you're saying, but then also be OK with the fact that they're going to be some folks out there that don't understand the joke that you just made because of cultural context and.
00:29:00 Yvonne Armenta
Obviously there's two different sides to that, right. As a public speaker, you need to make sure that you know your audience. So if you know that your audience is not going to get it, maybe don't tell that joke. But if there's one person in there, you know, I guess what I'm saying is our audience can work for it too. Like it's not only when we don't have to appease to this.
00:29:17 Regan Bashara
Anyways.
00:29:21 Yvonne Armenta
Standard right? We can, because currently there's a standard and when you are different from it, it's going to feel uncomfortable for both you and someone else. But it doesn't mean that it can't be done, then it shouldn't continue to be done. It doesn't make your communication any less effective. It just you're opening up a new way of.
00:29:41 Yvonne Armenta
Communicating you're opening up a new way of understanding one another's experiences and making the universal a little bit more.
00:29:50 Yvonne Armenta
More complex maybe, but just humanizing all of these things by saying Yep, I'm different. I may show up a little different. I may use a different word than you would, but that's OK and that's that should be the standard.
00:30:03 Regan Bashara
Yeah. No, I I agree. We we we do not need to give everything up. We can leave the audience, whether it's on the screen and we're recording a video or we're standing up in a room full of a bunch of people. It's I agree that we need to insist on making them work for it a little bit or making.
00:30:23 Regan Bashara
Not like bread crumbing, but just like.
00:30:25 Regan Bashara
Letting it be OK that they don't get every reference or like I love to make jokes. You and I talked about humor being one of my like business values and like infusing humor and everything. I'm gonna make a joke and it's OK if everybody doesn't laugh.
00:30:39 Regan Bashara
Like some people are gonna.
00:30:40
Yeah.
00:30:40 Regan Bashara
Get it? And that's totally fine.
00:30:42
Yeah.
00:30:43 Yvonne Armenta
Cuz then you get lost in that.
00:30:44 Yvonne Armenta
Especially as an introvert, especially as you know.
00:30:48 Yvonne Armenta
A lot of the women that I work with right, a lot of the identify as Latinas, right, identify as women, Latinas. And they say to me, yeah, sometimes I just. I would rather just not speak instead of messing up or saying something that's going.
00:31:01 Yvonne Armenta
To.
00:31:02 Yvonne Armenta
Shine a light on me, right. And that's something that we have to go. That's something that.
00:31:07 Yvonne Armenta
But I will always battle with that, like, like I said, I've been in the tech industry for years.
00:31:09 Regan Bashara
Yeah.
00:31:12 Yvonne Armenta
And.
00:31:13 Yvonne Armenta
Now they're like, you know, show up as your authentic self. And it's like, yeah, but I spent all these years trying to hide some of who I was because it was more more palatable for you to be able to let me into these, whether you realize it or not. And so it's going to take so much work to be able to get to this point where I'm, quote, showing up as my full authentic self.
00:31:24
Yeah.
00:31:35 Yvonne Armenta
Like, there's years of undoing that needs to happen. There's years of of undoing from industries that need to happen as well. Like, it's not just a me thing. It's not just a US thing as individuals, but it's the entire all of the environments, and that that we're a part of so.
00:31:52 Regan Bashara
It's hard, yeah.
00:31:53 Regan Bashara
Yeah, I think that goes back to that.
00:31:55 Regan Bashara
Kind of like safety, security vulnerability piece about. Like if I don't assimilate and give them what they like, expect or or not make them have to think too hard about. Wait, why don't I know what she's referencing here? Like if you don't assimilate, you're going to be.
00:32:10 Regan Bashara
The you know not let into the room and and that is a very real like systemic thing. And I I've seen a lot of people talk. OK, so recently I've seen people talking specifically about Brené Brown. And so when we think about public speakers, especially women and kind of like the millennial Gen. X age groups.
00:32:32 Regan Bashara
Know who the **** she is and you know I've watched the Ted talks and listened to the books and seen the Netflix specials and you know, she's got all sorts of stuff that we can listen to her public speaking. But I saw someone recently, I think her name is Sierra on TikTok by the.
00:32:49 Regan Bashara
Way I'll try to remember.
00:32:50 Regan Bashara
Who it is, what the what their handle is, but specifically speaking to the fact that like the courage and the vulnerability that she pushes on, everybody is actually not safe for everyone to participate in or to force themselves through. And that like, we're completely leaving out that intersection of it all.
00:33:11 Regan Bashara
And it's like, I mean, I never was like a huge Bernie Brown fan. But when that was pointed out to me, I was like ohh right, that's.
00:33:19 Regan Bashara
Yeah. Like, of course, it's safer for me, a white woman, to, like, be courageous and dare to lead. And whatever the you.
00:33:27
Know. Yeah and.
00:33:29 Yvonne Armenta
You know that's that's so. It's so true. Right. Like I even think when I got into the tech industry, well, my first very first role in the tech industry.
00:33:39 Yvonne Armenta
It was just a phone call, so they never saw my face or anything. They didn't know what I looked like all of that. So it was. I was like, wow, this is how they should do it everywhere, right?
00:33:48 Yvonne Armenta
Because then you're just listening to what I'm saying. And I'm like publicly, he quite literally got me my first ever.
00:33:53 Yvonne Armenta
That job. But I I think the the, the when we hear these kinds of things like just own your.
00:34:02 Yvonne Armenta
Own your story. It's it's like you can't you. It's too simple. It's not capturing all of.
00:34:08 Yvonne Armenta
It's not.
00:34:10 Regan Bashara
They're easy to do.
00:34:12 Yvonne Armenta
Yeah, exactly. It's it. And even I'm not saying right for white women, it's easy to do, right. Like there's some level.
00:34:19 Yvonne Armenta
Full of complexity that that's embedded within that it's just so important like as an individual to understand when we do hear these things, when we hear even motivational speakers and they say you got this go do this within you, right. Yeah. Really, really think digest how that feels like in your body.
00:34:19 Regan Bashara
Yeah.
00:34:31 Regan Bashara
Yeah.
00:34:32 Yvonne Armenta
The power.
00:34:39 Yvonne Armenta
Because I I. This is why I I believe so much in public speaking representation across public speaking needs to change because.
00:34:50 Yvonne Armenta
Someone that I've I grew up with a bunch of public speakers that I learned from because they were the only ones out there, right? These were the people that I could access their videos on online and so I.
00:34:56 Regan Bashara
Mm-hmm.
00:35:01 Yvonne Armenta
Would.
00:35:02 Yvonne Armenta
Definitely intake a lot of what they would say, but there was a part of me that was always like, but they haven't had the same experience.
00:35:07 Yvonne Armenta
That I have had, they're.
00:35:09 Regan Bashara
Yeah.
00:35:09 Yvonne Armenta
Quite literally.
00:35:10 Yvonne Armenta
The way different they live a completely different life and so their the motivation that they can offer me or the inspiration that they can offer offer me caps at some point because I can't relate to their experiences. They can't relate to mine. We haven't had the same access to things and.
00:35:30 Yvonne Armenta
By the way, right, like I I always say this as well is that I recognize that even my assimilation of.
00:35:37 Yvonne Armenta
Of hey, I need to go to college. I need to do this. I need to get all these internships so that I can get into this into these roles. Whenever we talk about diversity, equity and inclusion and even in representation, I always say that, yes, I'm Latina, right? But.
00:35:54 Yvonne Armenta
I my latinidad has probably not been as.
00:36:00 Yvonne Armenta
I don't know what's. What's the word I'm looking.
00:36:02 Yvonne Armenta
For like folks.
00:36:04 Yvonne Armenta
In the rooms that have the ability to give us these opportunities, my latinidad has not been as they haven't been as intimidated by it because I am a white passing Latina, right? Like I I grew up going to Mexico. I'm as Mexican as I come. You could maybe ask my cousins back in Mexico.
00:36:14
We have.
00:36:21 Yvonne Armenta
You're not Mexican like you're in the US, but that that I also understand that there is some privilege in that, right. And so even in my business itself, when I talk about public speaking, when I work with people one-on-one, when I.
00:36:35 Yvonne Armenta
Do these workshops.
00:36:36 Yvonne Armenta
I am so.
00:36:38 Yvonne Armenta
So aware of that. And so I try to.
00:36:41 Yvonne Armenta
Always position the learnings from public speaking in a way that's like, hey, I talk about public speaking conclude, but when I say that it really means approach the art from your direct lived experiences like make it something that is already a part of you so that it doesn't feel detached from everything that you do every day so that it feels like it's.
00:36:58 Regan Bashara
Yeah.
00:37:02 Yvonne Armenta
You like you have the power to create your public speaking journey.
00:37:06 Yvonne Armenta
From here, from you, not from what I'm saying. Even like I always say. Take what I say, remix it and make it your own. So I think that's super important to me to to mention as well.
00:37:17 Regan Bashara
Yeah, I love that. Thank you for sharing that experience and kind of like making that connection because I think like even when it comes to representation, it's like there's no group that is monolithic either. And so even if you are bringing your specific experience and your culture.
00:37:37 Regan Bashara
And, you know, drawing on these stories from your family that you feel compelled and willing to share like it's.
00:37:46 Regan Bashara
So authentic and refreshing that we have people like you taking up this space in this kind of.
00:37:54 Regan Bashara
World what am I saying, world? You're taking up the space in the space words.
00:37:59 Yvonne Armenta
Yeah, and equally.
00:38:01 Yvonne Armenta
Right. Like I think as as public speakers I it's, I'll share this because I thought it was so interesting a couple of weeks ago actually it was probably a couple months ago I LED a workshop on public speaking and like your tool kit and it was for a group of women.
00:38:14 Yvonne Armenta
Athena entrepreneurs and one of them said, you know the reason I never leaned into public speaking was but is because the reason I don't like public speaking is because it seems so egocentric.
00:38:26 Yvonne Armenta
And that, I think, was a perfect example of.
00:38:31 Yvonne Armenta
One where a lot. Why? A lot of us won't tap into public speaking, especially as Latinas first Gen. because we consider public speaking to be 1 where you want the attention all on you. And I told her it's.
00:38:45 Yvonne Armenta
Like.
00:38:46 Yvonne Armenta
That's amazing. Like, thank you for bringing that up. It's, it's the exact reason.
00:38:48 Yvonne Armenta
Fact.
00:38:52 Yvonne Armenta
Why I think that we as Latinas, have such a power in creating the new version of public speaking where when you show up, even if even if it's just you on stage, when you show up.
00:39:05 Yvonne Armenta
It's not just about you, it becomes about everybody else and we have the power of reimagining what the industry of public speaking actually is. And you know, people that are on stage, yes, they're amazing. But we also know that it really is all comes down to community. So when she said that I was like, this is probably one of the other reasons people don't want to tap into public speaking.
00:39:26 Yvonne Armenta
Is when they have seen examples of incredible public speakers. They're like, oh, they're only centering themselves. They're not centering, you know, and to some capacity, sometimes you have to do that.
00:39:34 Regan Bashara
During.
00:39:37 Yvonne Armenta
But I think this, hopefully the space that we're creating around public speaking today is more of community oriented and individuals have amazing stories, but they form part of a collective.
00:39:52 Regan Bashara
Yeah. And I think like if we want to shift away from, oh, you know, people who do public speaking, just love the spotlight. And they're ego driven.
00:40:01 Regan Bashara
Moving the needle from that to this person has a message that they're like, I gotta get this off my chest. I really need people to hear this message or, you know, I have some sort of value or expertise that I want to provide to somebody because like when I relate to that with like the services that I provide, like I'm just trying to help you all out.
00:40:21 Regan Bashara
OK, like I know you're struggling. I see you so like, come over here and let's let's you know, help each other out and create that community. And I think like.
00:40:31 Regan Bashara
Especially if people are feeling like, you know, this is just like I don't want to be in the spotlight, I don't want it all to be about me. But it's what you're saying. I think your message is that it isn't really even about you. It is about who you're talking to and what your message is that you're trying to convey to them.
00:40:50 Yvonne Armenta
Like it really, I've said this before. It is not it 100% is not about me. Like I I I've always said this like my.
00:41:00 Yvonne Armenta
If I could, I would always be like the behind the scenes type of person, because I think that's more my I thrive in that like I love when I'm able to work with someone and then they go and have that speaking engagement. I'm like, oh ****. Like I I helped.
00:41:14 Regan Bashara
You're like the foam finger #1.
00:41:15 Yvonne Armenta
Says. Are you? Yeah. Like it's all you. But like, I was able.
00:41:19 Yvonne Armenta
To be a part of that process.
00:41:21 Regan Bashara
Yeah.
00:41:21 Yvonne Armenta
I think, at least for me, that's super important. Like, yes, of course there are things that, especially as business owners, it's so important to be OK in the.
00:41:30 Yvonne Armenta
Like every once in a while. I'm like, yeah, OK, I have to be so much more comfortable with it. Like, it took me a really long time. There were a lot of speaking engagements that I've done in the past there of a lot of workshops that I led that I never even posted on my socials that I've never eaten till this day. There are some things I probably should have on my website that I'd like. I'm too humble about that.
00:41:44 Regan Bashara
Yeah.
00:41:52 Yvonne Armenta
But it's not because I'm like, oh, I don't want the spotlight on me. It's more so.
00:41:53 Regan Bashara
Yeah.
00:41:56 Yvonne Armenta
Because I'm like, ohh yeah, I forgot. I forgot that I even did that because it wasn't about me in that moment. Right? And so it is a mind shift. It's a mind shift to be able to think that.
00:42:09 Yvonne Armenta
Way.
00:42:10 Yvonne Armenta
And at the same time as business owners, I'm learning now, especially doing. I've only been doing this.
00:42:17 Yvonne Armenta
Really full time for the last like 2.
00:42:19 Yvonne Armenta
Or three months.
00:42:21 Yvonne Armenta
And I have realized that I struggle a lot with charging people for my what I have like my services.
00:42:29 Yvonne Armenta
I in my mind, I'm like, is this a reasonable price? And I'm like, no, it is because I like being in the tech industry.
00:42:38 Yvonne Armenta
I know how much money they spend and on what, and it's like this kind of stuff is like like I was like my prices are like chump change, right? But then I'm like, I have to consider, you know, my purpose is to make public speaking line inaccessible to everybody and their Mamas. Right. So I'm like.
00:42:43
Yeah.
00:42:59 Yvonne Armenta
I struggle a lot.
00:43:00 Yvonne Armenta
With.
00:43:01 Yvonne Armenta
How many things I do for free and how many things I'm like? Ohh. I should probably actually like. I need to get paid for this one right? So it's a it's a constant struggle of.
00:43:05
Yeah.
00:43:10
Yeah.
00:43:13 Yvonne Armenta
Saying OK, Now I'm officially whereas before I had a little bit more freedom with that, like it. I had a a job, a nine to five. That was like.
00:43:22 Yvonne Armenta
OK. Yeah, sure. I'll go speak to y'all for the for this. It's fine and I still do so much of that. But now I'm a little bit more aware of, like, oh, ****. Should I break? Sorry, my I have to. Where is do.
00:43:36 Yvonne Armenta
So it's hard like I'm like, how do people do this? Like it's it's really difficult to for me, right, because it's just it's this transition from going from someone else is paying me to and I get to offer these things to my community to now.
00:43:53 Yvonne Armenta
This is actually my job. Like this is what I do. This is my business and.
00:43:58 Yvonne Armenta
I want to continue offering these services to my community because I truly believe in them and yet I live in a world where I have to make a living out of it, so I'm still working out my my business plan pricing, so if anyone has any, any advice, hit me up.
00:44:15 Regan Bashara
Yeah, I I can tell you right now that you're not alone in that struggle like I deal with it as well. And like every single one of my clients, every entrepreneur that I know starts off if they have a new offer or something that they want to sell, they're like the first step is the pricing drama, and we're gonna have a meltdown.
00:44:31 Regan Bashara
About it, we're two.
00:44:33 Regan Bashara
But I will give you some advice and the podcast listeners know this already, but if you are going to have anxiety or shame or guilt about the price tag, either way, you might as well pick the higher price and just make some ******* money. That is true. True. That is my advice.
00:44:52 Regan Bashara
Take it or.
00:44:53 Yvonne Armenta
Leave it. We'll take it. I'll.
00:44:55 Yvonne Armenta
Take it. I mean, and I always. I'm so also transparent with folks and like.
00:45:00 Yvonne Armenta
This is also it's probably not like the best business person type of thing, but I'm also like if you because I think about it this way, growing up, I had so many opportunities because people were lending a hand or the reason for years that my mom was able to put food on the table was because their other contributors to.
00:45:20 Yvonne Armenta
This community right and so I always.
00:45:22 Yvonne Armenta
Think like I part of doing business differently is yes, centering the fact that at the end of the day this is a business. So I'm going to charge the years of experience that I have, but also I am not opposed to if someone really needs this kind of stuff and you know, public speaking education is.
00:45:42 Yvonne Armenta
Is a a bonus. I would say like you don't need it to survive in the world because you do it every day. But like if if someone really wants the services I am so willing to being like, hey, OK cool, let's do. Let's work out a payment plan like let's do it like we'll we'll get it all in order. But let's do it.
00:46:00 Yvonne Armenta
Because again, decentering myself from the equation I have now. Thankfully I'm in a place where I'm more financially stable and I can say, hey, I'm going to invest in your courses or I'm going to invest in this service because I can and because I need it, right? Whereas someone if if I can offer a service.
00:46:20 Yvonne Armenta
For them and make it easier for them to access it. I'm going to do it. Whether it's business, best practices or not like it's this part of how I want to do business differently so.
00:46:34 Yvonne Armenta
Maybe a dumb but a dumb thing to do.
00:46:36 Regan Bashara
I've been giving **** away since day one. I'm like, oh, I believe in your cause. I'll just do yours.
00:46:43 Yvonne Armenta
Right. Yeah. Like this, this girl, she's.
00:46:47 Regan Bashara
Do you?
00:46:47 Regan Bashara
Convinced me and you said 0 words.
00:46:50 Yvonne Armenta
Yeah, I know. No, I'm so easy to commit. It's so bad. I probably even shouldn't even be admitting this, but.
00:46:55 Yvonne Armenta
And really easy to convince. I also at the same time I am.
00:47:00 Yvonne Armenta
Very.
00:47:00 Yvonne Armenta
It's it's like.
00:47:03 Yvonne Armenta
Nonprofits, again, this other thing, like when I work with nonprofits, they're different. To me, it's different right? To me, it's just different. Like, if I know you're, like tech companies.
00:47:05 Regan Bashara
Exactly every time.
00:47:08
Yeah.
00:47:13 Regan Bashara
You could pay up.
00:47:14
Mm-hmm.
00:47:15 Regan Bashara
With the markup, yeah.
00:47:17 Regan Bashara
And you're paying for my hotel room too.
00:47:20 Yvonne Armenta
And my flight.
00:47:21 Regan Bashara
My ubers door. Dash.
00:47:23
All of it.
00:47:25 Regan Bashara
Yeah. Yeah. So Speaking of like prices and how people can work with you, let us know where we can follow you and soak in all your brilliance. And if somebody out there is Latina and needs to come out of their shell and learn how to talk to other people, where can we find?
00:47:43 Yvonne Armenta
You. Yeah. So you can go on chats with Yvonne.
00:47:47 Yvonne Armenta
Dot com Yvonne is YV one.com and find all of my offerings on there. I do one on ones if you're if you're a part of an organization or.
00:47:57 Yvonne Armenta
You own an organization or a company or anything like that, and you have a team and you want to host a public speaking workshop for them. I host those as well, and I also have just one off thing. So if you say, hey, you want to have a speech and I want your feedback on it, you can do that. I've had folks send me videos of them practicing their speech and I give them feedback on that.
00:48:18 Yvonne Armenta
And one of the other ways to connect with me, obviously through all social platforms, at chats with Yvonne, but also I have my own podcast where I'm doing a speaker Spotlight series every Friday and this is an opportunity for you to come by and share who you are as a speaker.
00:48:34 Yvonne Armenta
For some, the the format is a little different, so for some it's they're just starting off their speaker journey and want a place to just say what they need to say, share their story and the way that I've organized the podcast episodes are at the very beginning. You tell me a story about who you are and just to tap into that essence of storytelling.
00:48:55 Yvonne Armenta
A bit more and then we transition into an interview portion of it where I get to learn more about you. And if you have a business, if you don't like this is completely open to anybody and everybody that wants to have a space to practice their public speaking.
00:49:09 Yvonne Armenta
Out loud, so I would love to collect on all different platforms. If you want to be on the podcast you just set shoot me an e-mail at chat with yvonne@gmail.com and I'll take it from.
00:49:20 Regan Bashara
There. Yeah, I love that format of like 5 to 7 minutes of. Tell us who you are. Tell us a story and practicing public speaking in a way where like they're just speaking to you.
00:49:31 Regan Bashara
Like other people.
00:49:32 Regan Bashara
Are going to hear it eventually, but.
00:49:33 Regan Bashara
Like you, it's just you. You know you we're in our little comfy homes. Everything's chill. And so you can like really practice your public speaking with Yvonne and definitely go check her out on social. It's super fun to watch. Like your half marathon journey and have a cup, a seat there in the morning. I'm like, yes.
00:49:54 Yvonne Armenta
Too I share like random I do not follow business rules and that's like.
00:49:54
OK.
00:49:58
Yeah.
00:49:58 Yvonne Armenta
It's about your niche. I'm like, Oh my gosh, I am.
00:50:02 Yvonne Armenta
I'm just going to post everything. Let's say yeah.
00:50:03 Regan Bashara
What's that? I don't.
00:50:04 Regan Bashara
Know what's that?
00:50:05 Yvonne Armenta
But I try, I try to do a lot more public speaking than I do. I think recently because it's like an everyday thing, the half marathon. But I do post about my running because I love being able to say anything that you like. Whatever your hobby is, I can guarantee that I can connect it back to public speaking.
00:50:23 Regan Bashara
Yeah.
00:50:24 Yvonne Armenta
And the best way for you to practice as an individual. So yeah, definitely check me out over there if you'd like.
00:50:32 Regan Bashara
That's excellent. And we will have.
00:50:33 Regan Bashara
All the links I say.
00:50:34 Regan Bashara
We. It's me. I don't know.
00:50:36 Regan Bashara
Why I have all the links in the show notes where?
00:50:40 Regan Bashara
You can go connect with Yvonne Online. Thank you so much for being a guest.
00:50:44 Yvonne Armenta
Thank you. Thank you so much.
00:50:45 Regan Bashara
For having me, thank you for joining me on this episode of money through ease if.
00:50:50 Regan Bashara
You found value.
00:50:51 Regan Bashara
In today's discussion, don't forget to subscribe to the podcast and leave a rating and review your feedback really does mean a lot to me.
00:51:00 Regan Bashara
But if you're ready to take the first step towards organized finances, be sure to download my free receipt organization guide chaos to calm, visit the link in the show notes to grab your free copy. Now remember, your financial journey starts with small steps. I'm here to support you every step of the way until next time. This is Regan bashara.
00:51:20 Regan Bashara
From money through ease. Stay empowered.