00:00:00 Regan Bashara
Welcome to money. Through ease. I'm your host, Regan Bashara. You're probably here because you're an entrepreneur or a business owner that thinks that I'm not doing things correctly when it comes to your business finances. If that's you, I want to help you do things correctly. I want to help you do your bookkeeping. Right. I want to help you understand your finances.
00:00:21 Regan Bashara
So that you can set and achieve your business goals and that starts with good organization. Yes, you do need to keep your receipts and I have a free guide on my system for managing your financial paperwork, your receipts.
00:00:34 Regan Bashara
Everything that has to do with your business and your taxes, download this free guide at the link in the show notes. It's called chaos to calm and when you're ready, you can get on a consultation with me to learn more about my offers, but let's get on with the episode. Hi, everybody. Welcome to.
00:00:51 Regan Bashara
Money through ease.
00:00:52 Regan Bashara
This is your host Regal Bishara today I.
00:00:53 Regan Bashara
Have with me, Melanie.
00:00:55 Regan Bashara
Builders from Melanie Childers Coaching hello. Hello. Air horn noises.
00:01:05 Regan Bashara
Melanie and I have.
00:01:07 Regan Bashara
So many mutuals, and then we became mutuals on the TikTok. And we're also Facebook friends, I believe, and I absolutely love melani's posts and.
00:01:19 Regan Bashara
How she talks about selling and business, especially for women entrepreneurs and I so wanted her to come on and share with us how we can be more authentic sellers of our offers and make some ******* money because it's kind of important that.
00:01:36 Regan Bashara
We gotta we gotta make shift cost money, so we gotta make some money. And Melanie's not afraid to talk about that or shy about that at all. So please introduce us who you are and what you do.
00:01:51 Melanie Childers
Hey, y'all and thank you. I am so excited to be here and so glad I finally get to meet you and have this conversation. I think it's.
00:01:58 Melanie Childers
An important one to have. I'm Melanie childers. I am your feminist business.
00:02:02 Melanie Childers
Coach and I talk all about messaging to call in those dream clients who are ready to buy because they're out there in your audience and selling with integrity. And then once we've done that, we simplify and scale so that you can create lots of money to do.
00:02:17
Hmm.
00:02:23 Melanie Childers
The work that you want to do in the world, I believe that the more resources you have, the more resources you can offer to your audience. The bigger an impact you can have, whether that's with your business or with.
00:02:36 Melanie Childers
Being able to give generously, I think that that's that's one of my core missions. I think that that's really important to a lot of us.
00:02:42 Melanie Childers
So, yeah, hi. What's up? I'm glad to hear.
00:02:45 Regan Bashara
Yeah, we all have **** that we care about, like beyond ourselves, that we want to contribute to. And I think one of the main reasons for me going into business was because I could no longer work somewhere that, like, just values were clashing like it was not meeting up. And it's very important to me that.
00:03:04 Regan Bashara
I work in alignment with my bodies and I also want to make money and I also want to be able to like support people and spread the love and spread the money. So I started my business and tell me if this is true of your clients. But when you start a business, you're just like.
00:03:19 Regan Bashara
All right, I'll do whatever for anybody. And when you talk about scaling, are you talking about getting to that point where, like, alright, I'm no longer able to do everything for everybody. And so scaling for you is simplifying and maybe narrowing things down and then growing from that place. Can you talk a little bit about what that?
00:03:40 Regan Bashara
Transition might look like.
00:03:41 Melanie Childers
Oh yeah, I feel like the first 100 to 200 K or so. It was like work with everybody. And I think that, you know, this is definitely been my experience and most of my clients experiences and most of them are.
00:03:55 Melanie Childers
Their coaches, content creators, consultants, educators out in the in the world who are using like online services and selling online. And so for the first hundred 200K it's all about.
00:04:09 Melanie Childers
I just gotta make the sale. I just gotta get in front of enough people. I have to help people understand what I'm doing, how I do it.
00:04:19 Melanie Childers
And and getting our mindset out of employee mode into entrepreneur mode. So like you have to start telling yourself what to do and doing what you say and creating a calendar and a schedule and setting goals and milestones and all of this and.
00:04:35 Melanie Childers
So much of that burst.
00:04:37 Melanie Childers
You know, couple of six figures is about learning and really just working your *** off to figure out what's gonna sell. How do I need to talk about it? Who are the people that I love working with? And how can I succinctly explain what I do and give them a reason to reach out to me to, to hire me?
00:04:44 Regan Bashara
Yeah.
00:04:59 Melanie Childers
And then as you start.
00:05:01 Melanie Childers
Heading closer 50, you know quarter mil. 304 hundred. It's really more about refinement and on up to 1,000,000 plus. It's really about.
00:05:09 Regan Bashara
Hmm.
00:05:13 Melanie Childers
OK well I've worked with this group of people. This variety of people. What do I love?
00:05:19 Melanie Childers
Doing what do I love offering? Who do I and starting to to really discern? Like who do I love working with? What behaviors do I not want to call in anymore? What types of people do and not want to work with anymore? What types of topics do I not want to cover?
00:05:33 Melanie Childers
And really starting to think about like.
00:05:36 Melanie Childers
Who is my advanced client? Who are going to be the higher ticket? People who are the people who are in the intermediate places that are going to be like the mid ticket area? And if I want to work with beginners at all, what are the like DIY things or free resources that I want to give to them and like thinking through what do I want to be known for?
00:05:39 Regan Bashara
Hmm.
00:05:57 Melanie Childers
What do I want to be seen as an expert at in my niche? How can I differentiate myself, make myself stand out? How can I stand in my authority of what I know and offer that with confidence out into the world, so that then I can just grow this?
00:06:16 Melanie Childers
And then the rest, like the systems on the back end, can be as simple or as complicated as you want them to be. I have ADHD. I prefer simple. If it's not simple, I can't scale it. Yeah.
00:06:22 Regan Bashara
Yeah.
00:06:26 Regan Bashara
Yeah, totally. Do you find that if people aren't very intentional about what their offers are or who they want to work with, or what they even want to be doing and when that it can just like kind of snowball on them and all of a sudden, you know, maybe you wake up one day and you're like, what the hell?
00:06:45
Like.
00:06:47 Regan Bashara
I'm in business for myself. I'm supposed to be like listening to myself and making the decisions. And yet here I am doing things that I actually don't love doing and working with people that maybe aren't the best fit. Like how intentionally do we have to be? Do you need to start off that way? Like we're talking, you know, in the first couple of years of business, so within those?
00:07:06 Regan Bashara
First couple of six figures. Is there a point where?
00:07:13 Regan Bashara
You got to like, learn to say.
00:07:14 Regan Bashara
No to people.
00:07:16 Melanie Childers
Absolutely.
00:07:19 Melanie Childers
I find that.
00:07:22 Melanie Childers
The simplest thing to do is when you are just starting out to make those decisions.
00:07:28 Melanie Childers
And to trust like decide who is The Who is the best fit person that I really want to work with. What are their, you know, psychographics, what do they value? What do they believe in? What are their struggles? What?
00:07:42 Melanie Childers
What types of behaviors?
00:07:44 Melanie Childers
Do they have?
00:07:45 Melanie Childers
And what is the one result that they want and the the sooner you can decide that the faster you will make money.
00:07:53 Regan Bashara
Hmm.
00:07:53 Melanie Childers
But most people don't do that. Most people start at. I want to talk to everybody about everything because I don't want to leave anybody out and I don't want anybody to feel excluded. And I don't want to miss out on any money.
00:07:56 Regan Bashara
Yeah.
00:08:08 Melanie Childers
But in truth, the more general you are, the more money you miss out on.
00:08:13 Melanie Childers
And so the more specific you can be, the more money we'll make. But most people will learn that the hard way because they're scared. But I find, like, that that discerning moment is when you realize, like, OK, I've worked on 1800 different issues. I've worked with 5000 different types of people.
00:08:14 Regan Bashara
Yeah.
00:08:21 Regan Bashara
Yeah.
00:08:34 Melanie Childers
And there are some things that are boring to me now that are annoying to me now that I just don't want to do anymore. And.
00:08:43 Melanie Childers
Choosing that level of discernment and then raising like your client standard for I will no longer.
00:08:50 Melanie Childers
Speak to this kind of client. I will no longer offer these kind of offers. That is where like the $1,000,000 CEO mindset really starts to kick in.
00:08:50 Regan Bashara
Yeah.
00:09:00 Regan Bashara
Yeah.
00:09:02 Regan Bashara
We talk a lot on this podcast about going from that employee mindset to the entrepreneurial mindset, and it is about taking that leadership role in your own business. Like, of course, you did start a business by yourself.
00:09:13 Regan Bashara
And you know, we're talking about like a solo printer, and you're the one calling all the shots you are having to make the hard choices you're having to put the money in and invest in the business to get it funded and get it started up. But if we are coming from an employee position for somebody else and we move into business ownership.
00:09:34 Regan Bashara
It's usually the case that we just bring over everything that we did, working for somebody else.
00:09:39 Regan Bashara
And now we're like, oh, like, I don't have to do things that way. And I actually shouldn't be doing things the way that I was doing them before. I shouldn't be the one pushing all the buttons. I should be delegating. I'm ******** a lot. But, you know, it's probably a better choice to delegate to hire things out, to know, like, work in your flame, not your wax. All that kind of stuff.
00:10:01 Regan Bashara
And we talk so much about what practical steps to take, what that actually looks like day-to-day, to make that transition. What do you think is like the most important?
00:10:15 Regan Bashara
Practical step that people could take, maybe today. Or maybe, you know, once a week for the next couple of months to, like, move them into that position of being the leader in their own business.
00:10:25 Melanie Childers
Ohh gosh, that's such a good and valuable place to to have a conversation and I think that that was, you know, for me, one of my biggest challenges was because I'm listen y'all I'm Gen. X Libra, Leo Capricorn. Like you can't tell me ****. I don't want to hear it.
00:10:44 Regan Bashara
Oh, nice.
00:10:44 Melanie Childers
And the last person I'm gonna. I'm a I'm a rebel. The last person I'm gonna listen.
00:10:48 Melanie Childers
To is me also.
00:10:51 Regan Bashara
Yeah.
00:10:53 Melanie Childers
But I knew that.
00:10:55 Melanie Childers
I was. I don't want to say not employable. I'm employable. But I'm a difficult employee because I don't like to be micromanaged. I know what the **** I'm doing and what I'm talking about. I'm going to get irritated with you if you're like on my ship and asking me what I'm doing all the time. I don't need that. And so I got very frustrated with the corporate world and knew that.
00:11:08 Regan Bashara
Hmm.
00:11:15 Melanie Childers
I had on my heart.
00:11:17 Melanie Childers
A business and a difference to make out in the world in some way. I've done it before. I was like. But something else is calling me. But that shift was so incredibly challenging because suddenly there's nobody telling me.
00:11:24 Regan Bashara
Hmm.
00:11:32 Melanie Childers
You know, hey, here's our goals, and here's how we're going to get there. It was just like, here's the goal.
00:11:35 Regan Bashara
Yeah.
00:11:38 Melanie Childers
Now what?
00:11:39 Melanie Childers
Well, I don't feel like.
00:11:40 Regan Bashara
It yeah, I'm tired.
00:11:42 Melanie Childers
But a new Netflix series just dropped. But I'm tired, but it's going to take me half a day just to get ready to put my face on. I mean, real, real talk y'all ADHD and I have 800 things that sound more fun than this.
00:11:44 Regan Bashara
Yeah.
00:11:52 Regan Bashara
Yeah, yeah.
00:11:56 Melanie Childers
Right now, but the thing that I think moved the needle the most for me, I tried a whole bunch of different programs out there. I tried like forcing myself into somebody else's like calendar and schedule and do this and do this and do this other thing. But that thing that actually moved the needle for me was the first thing in the morning. I would sit down.
00:12:09
Hmm.
00:12:16 Melanie Childers
And I would look at my calendar and then I would write out all of my thoughts about my calendar.
00:12:22 Regan Bashara
Hmm.
00:12:24 Melanie Childers
And there was so much resistance just to sitting down and writing the e-mail or sitting down and making a video or sitting down and making a social media post.
00:12:27 Regan Bashara
MHM.
00:12:34 Melanie Childers
And I just wanted to bring awareness to that. I was like, what are what are all the thoughts that bubble up about what's on my To Do List today? How do they?
00:12:44 Melanie Childers
Make me feel.
00:12:45 Melanie Childers
Yeah. And I was like ohh, I'm creating a business that feels like **** because of the way that I'm thinking and feeling just about my calendar.
00:12:53 Melanie Childers
My To Do List.
00:12:54 Regan Bashara
Yeah.
00:12:55 Melanie Childers
And I did that for six months and then I got really ******* tired of the same shift. Yeah. And I was like, OK, So what are we going to do different? How do we want to feel different? And I was like, you know what? I started this business. I want to make a difference. But I also want to feel lit up and energized and motivated.
00:13:14 Melanie Childers
So what thoughts do I need to practice to feel that way? What thoughts make me feel that way about my To Do List or about what's on my calendar today or about my business as a W?
00:13:14 Regan Bashara
Yeah.
00:13:24
Cool.
00:13:25 Melanie Childers
And which one of those can I just start practicing on purpose. Yeah. Oh, OK. I love what I do. OK, let's go write an e-mail. Let's see how that makes me feel. Let's go write an e-mail. OK. I love my clients. I love this offer. I love what I'm selling. I love what I get to do every day. OK, let's use that as fuel.
00:13:45 Regan Bashara
Yeah.
00:13:45 Melanie Childers
And that absolutely changed the game for me. I don't have to do that exercise anymore, but I did it for a solid six months before I was like, OK, I'm. I'm really.
00:13:55 Melanie Childers
I'm tired of staring at the same ******** everyday. I'm I'm ready to.
00:13:57 Regan Bashara
Do something different. Yeah, I think I've heard Kelly Lynch, who was my sales coach, and she's talked about this concept. Like, you get to a point where you're, like, ******* sick of your own ship.
00:14:08
But.
00:14:09 Regan Bashara
And you might be able to change **** before you get to that point, but a lot of us.
00:14:10 Regan Bashara
Facts.
00:14:16 Regan Bashara
Gotta get sick of our own ship before we make any changes. So it's like I've gotten there a couple times. I've been like, OK, I've seen. I hear you. I heard it. I heard enough. OK, fine. I'll ******* change it. Look.
00:14:27 Melanie Childers
Yep, Yep, I see it.
00:14:28
I see.
00:14:33 Regan Bashara
All right. I guess I should have listened and but.
00:14:39 Melanie Childers
But really like?
00:14:40 Melanie Childers
That that, that fuel, when you look at what fuel is driving me today and what fuel do I want to choose that one question I guess is technically two questions, but that changes everything because no longer can you abide by.
00:14:52 Regan Bashara
Mm-hmm.
00:14:57 Melanie Childers
You know, feeling like you're dragging yourself through a slog every day or feeling, like, really frustrated every day. It's like, wait, no, this is not the business I wanted to create. Let me purposefully pick some emotions.
00:15:06 Regan Bashara
Yeah.
00:15:09 Melanie Childers
And see what I can do with that. What motivates me? What fuels me? What energizes me? That fuel is absolutely priceless. That is how I get everything done now.
00:15:21 Regan Bashara
Yeah. And it the calendar is such a big like trigger point, I guess you could call it for so many people, but.
00:15:30 Regan Bashara
Because you don't have that boss micromanaging you, or even checking up on your progress, even if somebody's not micromanaging you, you might have a weekly meeting where they're like, can you tell me about what where we're at?
00:15:40 Regan Bashara
With this project.
00:15:43 Regan Bashara
And.
00:15:43 Regan Bashara
You might scroll Facebook for six days straight. What?
00:15:46 Regan Bashara
I made some Tik toks look like you might consider that micromanagement, but I don't actually think that it is. But if you don't have anybody to like, report to and that that external accountability being applied to you, it's not necessarily pressure. But just like somebody else to.
00:16:04 Regan Bashara
Like say hey.
00:16:04 Regan Bashara
Like where you said you were going to do this thing. So like what happened? Did you do it when that's you. It's like I I'm. I love to give myself breaks. I love to take naps and I have to have the balance on my calendar. So like OK, if I know I'm really actually going to get tired after lunch. Maybe give myself an hour after I eat.
00:16:26 Regan Bashara
Why do I need to fight that about myself? And you know, if you don't wanna work.
00:16:31 Regan Bashara
On Mondays, then.
00:16:33 Regan Bashara
I'm sorry, but you're the one making the rules here. Like you could totally decide.
00:16:37 Regan Bashara
Not to work on Mondays.
00:16:38 Melanie Childers
100% I love that. Yeah, I found the calendar very triggering as well and.
00:16:41
Yeah.
00:16:46 Melanie Childers
I I had that.
00:16:47 Melanie Childers
Struggle between like Taskmaster and the employee who's doing the task. And I was like.
00:16:55 Melanie Childers
Being a boss to myself sucks. I thought it was going to.
00:16:57 Melanie Childers
Be so.
00:16:57 Melanie Childers
Much better, but I don't. I don't even want to do what I tell me to do. So how am I going to do what's on my calendar and not going to that, that deep purpose, and that why in your business like, why are you serving these people? Why did you start this? What does this mean?
00:17:15 Melanie Childers
Over the long term, not just what does it mean?
00:17:17 Melanie Childers
Day.
00:17:18 Melanie Childers
Yeah. What does you know what does accomplishing this one task mean today gave me that sort of long term commitment and as fuel as well. And I know for anybody listening like if you if you if you feel personally attacked by your calendar that is like that was me. I was like this thing is like screaming at me and I am.
00:17:39 Melanie Childers
That's rude. Rude.
00:17:42 Regan Bashara
OK, fine. Yeah. So the questions that you're saying, you know, if everybody's sitting down and like really struggling with one area, it doesn't even have to be there calendar. But asking yourself like?
00:17:57 Regan Bashara
How do I feel about this? What thoughts are causing those feelings? And then how do I want to feel?
00:18:01 Regan Bashara
About this what?
00:18:02 Regan Bashara
Could I like think or conjure up and get myself into that kind of headspace I was talking to a business owner yesterday who is an artist. Well, actually they're wanting to start.
00:18:16 Regan Bashara
In art business, they are a painter, but they want to actually start looking, selling, showing their art, having like collections and creating content all that.
00:18:25 Regan Bashara
But they haven't done anything yet, and they were like I, you know, don't want it to get flipped to wear. Art is something that I enjoy and then all of a sudden it becomes a business and it becomes something too, that I have to be accountable to. And I have a schedule for content, and I need to make sure that I sit down and paint.
00:18:45 Regan Bashara
Because I have a deadline, if I want to have 10 paintings to sell by June and they were like, they're just like not taking any action because of that like.
00:18:55 Regan Bashara
I'm afraid that I'm gonna turn.
00:18:57 Regan Bashara
Into a little bit of a.
00:18:59 Regan Bashara
Of a miser about this to myself. And I'm like, OK, well, what space do you get in mentally to sit down and paint because you don't paint or create or do any sort of art from the space of I have to do this because I got to make money. That's not where the creativity.
00:19:16 Regan Bashara
Comes from, so if you can get into this.
00:19:19 Regan Bashara
Base.
00:19:20 Regan Bashara
For creativity and like flow for painting, can we just like slide that over here to your business stuff? Is there a way that you can make it playful and fun and like invite yourself to be creative in that process like it doesn't have to be like black or white, you know, left brain, right brain. I talk a lot about.
00:19:40 Regan Bashara
Like I'm a science person, I'm a numbers witch like.
00:19:43 Regan Bashara
But I also.
00:19:44 Regan Bashara
Like to paint and like do ****** art.
00:19:46 Regan Bashara
And stuff like.
00:19:48 Regan Bashara
Yeah.
00:19:48 Regan Bashara
Is there a way we can just like take the playfulness over here and like slide it over so that like when it comes to your business, it doesn't feel like that drag and that slog and like you're managing yourself really poorly?
00:20:03 Melanie Childers
Yeah. Oh, my gosh. I love that. That's exactly that's exactly it. Is like, how do you?
00:20:09 Melanie Childers
Take the passion and the motivation that you have in other areas and slot it into the things that you might resist just on default.
00:20:20 Regan Bashara
Yes.
00:20:20 Melanie Childers
That's going to be it's going to add so much more fun.
00:20:24 Melanie Childers
To those things, even if you still don't like fall in love with doing them, it's like we're not trying to like.
00:20:30 Regan Bashara
Yeah.
00:20:33 Melanie Childers
We're not trying to like gaslight yourself into, like, enjoying something.
00:20:37 Melanie Childers
But like just how could you add like some fun to it? How could you add some play to it like my word of the year? I think last year or the.
00:20:40 Regan Bashara
Yeah.
00:20:42 Regan Bashara
Hmm.
00:20:44 Melanie Childers
Year.
00:20:44 Melanie Childers
Before was fun because this.
00:20:46
Hmm.
00:20:46 Melanie Childers
Is what I I have a very strong taskmaster, you know, type A brain and I'm like, OK, we got to add some more fun or this is just going to like SAP our will to live.
00:20:49 Regan Bashara
Yeah.
00:20:51 Regan Bashara
Yeah.
00:20:53
Yeah.
00:20:55 Melanie Childers
And that's not why we why we did this.
00:20:56
Yeah.
00:20:58 Regan Bashara
Exactly. I one of my business values is humor and I had somebody on the podcast recently and they were like, I was looking at your website and I've never seen that as like a value for someone's business and I'm.
00:21:11 Melanie Childers
Oh my God.
00:21:11 Regan Bashara
Like. Oh yes. Oh yeah.
00:21:13 Regan Bashara
Like I put gifts in like every e-mail that I send.
00:21:18 Regan Bashara
Like I'm being goofy with you on TikTok. Like I I'm having a good time over here. We're laughing. We're making jokes. My jokes are terrible, but like I'm I'm having a great time and you know I want to invite my people in to have fun with me because.
00:21:34 Regan Bashara
Yeah. Money *******.
00:21:36 Regan Bashara
Is really uncomfortable for a lot.
00:21:38 Regan Bashara
Of people to talk about and like, that's all I do is ******* talk about money. So you know, I'm going to make a joke so that you can just, like, shake it off and like, you know, chill out a little bit like it's it's not that serious.
00:21:51
Most of the.
00:21:51 Melanie Childers
Both. Like, unclench, unclench. It's just paper.
00:21:51 Regan Bashara
Time. Yeah. Yeah. So, like, yeah, we want to make more money and.
00:21:57 Regan Bashara
We're not going to do that.
00:21:59 Regan Bashara
Like gripping the steering wheel through this process.
00:22:03 Regan Bashara
You're gonna hurt yourself if you're like, so wound up and tight. And I'm like, yeah, I I love to laugh and have fun. And like, I want my business to be about that, because otherwise I'd be like every other ******* accountant that, you know that just, like, buttoned up. Yeah.
00:22:19 Melanie Childers
Boring and stuffy and buttoned out. Exactly. Exactly. Let me tell you on my first website I listed my values and humor was the number.
00:22:22
That's not me.
00:22:28 Regan Bashara
Nice.
00:22:28 Melanie Childers
And I'm the kind of person who, like, I got breast cancer at 34, and I was like, we are laughing all the way through this.
00:22:35 Regan Bashara
Ah.
00:22:36 Melanie Childers
Because otherwise I will just melt into just oblivion and like, let's tap out, let's just not let's just, like, put on ridiculous makeup and giant hoop earrings and tell everybody to **** ***. It'll be fun.
00:22:41
Yeah.
00:22:43 Regan Bashara
Yeah.
00:22:50 Regan Bashara
Yeah. Now I'm.
00:22:51 Regan Bashara
Going to ******* go to the wig.
00:22:52 Regan Bashara
Store ******* like.
00:22:53 Melanie Childers
Exactly. Got this giant wig I was.
00:22:54 Regan Bashara
We're gonna go carpeting.
00:22:55 Melanie Childers
Like let's ohh.
00:22:56 Regan Bashara
For some hair. Yeah, I love that.
00:22:59 Melanie Childers
And then flip it and it might.
00:23:01 Melanie Childers
Fall off and it's fine.
00:23:04 Regan Bashara
Yes, I love that because I I thought last year it was like kind of rough for me health wise and just personally and.
00:23:15 Regan Bashara
I also have the mindset of like if I'm not laughing, I'm gonna be crying. Guess what? I'm going to be doing.
00:23:23 Melanie Childers
Really, I really do think, yeah, I really do think the humor is the best medicine and the more fun that we can have in our business is, the more.
00:23:31 Melanie Childers
The more money we ultimately make because the the fails and the downtimes don't sting so much, and I think what so many what happens is so many people is like they experience failure like you try to launch and it didn't go the way you thought or you, you know posted a TikTok series and nothing happened or you sent an e-mail and nobody clicked and it's like.
00:23:38 Regan Bashara
Yeah.
00:23:52 Melanie Childers
Especially when we're socialized as women, we're taught that everything is about us and our fault.
00:23:57 Melanie Childers
Whether it's about us or not, but everything's our fault and so we take that failure very, very personally. And when you can have some lightness and some humor about it.
00:24:03 Regan Bashara
Yeah.
00:24:08 Melanie Childers
And.
00:24:10 Melanie Childers
Start to understand that no, that's just business.
00:24:13 Regan Bashara
Mm-hmm.
00:24:14 Melanie Childers
That's just the nature of conducting a scientific experiment and seeing if it worked or not. Then it's not so freaking serious.
00:24:19 Regan Bashara
Yep.
00:24:23 Melanie Childers
And yeah, you don't feel like you're drowning or like everything's not working. It's just like, oh, OK, we tried a thing. Ha ha. Let's learn from it and try again.
00:24:30 Regan Bashara
Yeah.
00:24:33 Regan Bashara
I am in the middle of a launch at the time of recording this and I have to keep reminding myself like we're just kind of collecting data right now. There's absolutely no need to freak out. Nobody's dying. Every time I get coached, it's like, Oh yeah, nobody's dying. Like, we're just.
00:24:52 Regan Bashara
Having a silly, goofy time, we're trying to get people to click on stuff so that we can see what they clicked like. That's it. And that's OK because like, I'm not relying on the sales of this thing to, like, pay my bills right now. This is gonna be gravy and it's something I want to put out in the world I've like.
00:25:12 Regan Bashara
Have this creative idea for a long time, so like it's gonna get put out.
00:25:16 Regan Bashara
In the world.
00:25:17 Regan Bashara
But whether or not people buy it.
00:25:19 Regan Bashara
Is.
00:25:19 Regan Bashara
It like my it's my survival is not based on that and so that allows me to kind of remove myself from it.
00:25:25 Regan Bashara
Like.
00:25:27 Regan Bashara
OK, fine. I'll just run my little experiment and.
00:25:29 Regan Bashara
Like see what happens.
00:25:30 Regan Bashara
I guess.
00:25:34 Melanie Childers
I love that. I think that scientist mindset is.
00:25:38 Melanie Childers
One of the most important.
00:25:41 Melanie Childers
Things that you can have in a business.
00:25:44 Melanie Childers
To stay persistent and resilient.
00:25:48 Melanie Childers
Even even when, even when you're conducting an experiment, even when you don't know if things are going to work, even when you're trying something new like that is the most important thing you can do. Is just remember that, hey, we're just.
00:25:48 Regan Bashara
Yeah.
00:26:00 Melanie Childers
Everything that you're putting out is just words on a screen and we're just seeing what words work and we're just seeing what people respond to and we're just.
00:26:07 Melanie Childers
Seeing what people click.
00:26:09 Regan Bashara
Yeah.
00:26:10 Regan Bashara
Because you got **** that needs to.
00:26:11 Regan Bashara
Go out there so.
00:26:12 Regan Bashara
Like, yeah, we need to put it.
00:26:13 Melanie Childers
100.
00:26:14 Melanie Childers
In front of people? Yeah, absolutely.
00:26:18 Regan Bashara
Can you tell us a little bit about like if we get to that point, we're like, alright, I'm invested in a little science experiment, so let me go run this thing. You've been talking a lot lately about getting people to look at your content and then click like, what is the thing? What is the juice that we need to just like inject into?
00:26:37 Regan Bashara
Female.
00:26:38 Regan Bashara
Is.
00:26:39 Regan Bashara
Shows social media marketing short form video, whatever the is. However, you are like putting yourself in front of somebody to be like. Here's my thing, how do we get that content to make them click?
00:26:51 Melanie Childers
Oh my goodness. Well, there's a lot that goes into it, but if we're being as simple and strategic as possible.
00:27:00
Be.
00:27:01 Melanie Childers
Clear more than you are clever.
00:27:02
Hmm.
00:27:05 Melanie Childers
And yeah, bold. Be bold, right? It's like the simplest things that you can say. Listen. Like the things that actually work are speaking to the people's desire that they already have. That means you never have to convince you, never have to, like, get them to talk them into wanting the results that you offer.
00:27:08 Regan Bashara
I.
00:27:09 Regan Bashara
These cover.
00:27:16 Regan Bashara
Hmm.
00:27:21 Regan Bashara
Yeah.
00:27:26 Melanie Childers
Trust that they already want it and speak to that. The desire why they want it.
00:27:31 Regan Bashara
And.
00:27:32 Melanie Childers
And they will be eating out of your hands in the best possible way because they already want that thing and and honestly, like the things that have shifted so much for me is.
00:27:42 Melanie Childers
No longer talking so much about the struggle.
00:27:46 Melanie Childers
The people who are actively looking for a solution, your solution right?
00:27:51 Melanie Childers
Now they have money to spend. They are willing to spend it or they are willing to find it because they want that thing, whatever it is that you offer so much. And so when you can just speak it in their language, the language they use, you don't have to put on your professorial hat. Your PhD expert brilliance, you can just say it.
00:27:56 Regan Bashara
MHM.
00:28:10 Regan Bashara
Yeah.
00:28:11 Melanie Childers
In the way that they say it, they're already like, oh, my God. Yes, you're absolutely right. I do want that, yes.
00:28:16 Melanie Childers
Please. Thank you. Yeah.
00:28:18 Melanie Childers
And then just inject a little bit of your your personal flavor, your your personality.
00:28:24 Melanie Childers
Like, people buy as much your personality as they buy the result that they want.
00:28:27
MHM.
00:28:29 Melanie Childers
At the end.
00:28:29 Melanie Childers
Of the day, yeah.
00:28:31 Regan Bashara
If they can like see that.
00:28:34 Regan Bashara
You're somebody they would vibe with. They're like, OK, well, you know, that takes me like 90% of the way there. Yeah, absolutely. Yeah. I do not talk. I as an accountant, I cannot say all of my big, fancy words. I have got to like, I stopped.
00:28:51 Regan Bashara
When I'm recording a video, I will like stop and be like Nope.
00:28:54 Regan Bashara
Can't say that.
00:28:56 Regan Bashara
What is what?
00:28:57 Regan Bashara
Are the other words that like?
00:28:58 Regan Bashara
Everybody will know what I mean when.
00:28:59 Melanie Childers
I say this.
00:29:01 Regan Bashara
I've I've found a way because yeah, like I could sit here and talk all the way up here over people's heads, and they're just like, don't ******* what, like you're never going to teach me.
00:29:11 Regan Bashara
Anything. If you're talking to me like this, I do have to, like, bring it to their level. Use the language that they use in their businesses every day, and that's what I tell them when I sit down with them. I'm like, ohh, how do you describe the income?
00:29:23 Regan Bashara
Your the money that people.
00:29:25 Regan Bashara
Give you what do you call it? Like we we can just put that on your bookkeeping as that word. Like it's OK to do that. And they're like, oh, really? Like, yeah. There's there's, like rules to taxes. But there's not, like we have some ways that we can like make it.
00:29:41 Regan Bashara
Legible. Yeah. And that's totally OK, yeah.
00:29:44 Melanie Childers
You understand?
00:29:46 Melanie Childers
Listen, the only class I dropped in in college was accounting because I was so messed up getting my head around debits and credits. I was like, this is dumb and I don't have time for this. I'm in my senior year. This is this is a waste of my time.
00:30:00 Regan Bashara
Let me tell you how many times I Google the debit and credit chart about which one I'm supposed to use when, because I get messed up on that **** all.
00:30:08 Regan Bashara
The time it's ridiculous. It's ridiculous. We just.
00:30:10 Regan Bashara
Not.
00:30:12 Melanie Childers
Money in, money out.
00:30:13 Melanie Childers
Can we just? Yeah.
00:30:15 Regan Bashara
That's that's literally the terminology I use. I'm like, alright? Well, money comes to you, we call it this and then when the money goes away we call it that. And then people are like.
00:30:25 Regan Bashara
OK, I got it. I got.
00:30:26 Regan Bashara
It yeah, so.
00:30:28 Regan Bashara
Another thing that you put.
00:30:33 Regan Bashara
Talking about.
00:30:35 Regan Bashara
Is that broke *** money mindset.
00:30:39 Regan Bashara
And how how do we turn that around? Cause broke money. Mindset ain't gonna get us. Not broke. Like, that's not how anything works. Sorry.
00:30:52 Melanie Childers
Yeah, well.
00:30:56 Melanie Childers
From what I have seen, and this is true, this has been true for me and has been true for a lot of clients. Is.
00:31:02 Melanie Childers
We get into that. It's a very easy thing for our human brains to do because our human brains are constantly scanning our environment for things to be afraid of.
00:31:11 Melanie Childers
And so it's very easy to get into scarcity mindset when it comes to money. And the first thing that I've had so many clients experience is they're like, I'm on a sales call. And I tell somebody my price and the first thing that person does is go well, I can't afford.
00:31:11 Regan Bashara
Yeah.
00:31:28 Regan Bashara
Hmm.
00:31:29 Melanie Childers
And it's like, well, where are you looking? Ohh, I'm looking in my bank account. Yeah. Ohh. OK, well, yeah, it's probably not sitting there. Most people don't budget for this kind of service, whatever it is.
00:31:41 Regan Bashara
Yeah.
00:31:42 Melanie Childers
What other possibilities exist? And then they're like, oh, Oh yeah, I have credit cards with like 5 grand on them where I have this savings account or I have this thing over here. I have this thing over here and.
00:31:52 Regan Bashara
Yeah.
00:31:54 Melanie Childers
It it is so incredibly common and.
00:31:57 Melanie Childers
Especially for those of us socialized as women, we got the messages that we were not good with, money, that it wasn't ours to spend, that we need to ask permission, that we need to make sure that it goes as far as possible and that we should offer our services for as free or as cheap as possible because they were less worth less. And I use that in quote.
00:32:18 Melanie Childers
And and has 2 words worth less than those socializes men.
00:32:23 Melanie Childers
So I find so many people have a lot of mental ********* to do around the stories that we have about money and.
00:32:31
Yes.
00:32:33 Melanie Childers
Our allowing ourselves to have permission to essentially give ourselves the permission to have a lot of money and make a lot of money and keep a lot of money and invest.
00:32:43 Melanie Childers
A lot of.
00:32:44 Melanie Childers
Money.
00:32:44 Regan Bashara
Hmm.
00:32:45 Melanie Childers
That that is.
00:32:48 Melanie Childers
Unfortunately, in the world that we live in, that is power. And if you want to be a powerful person who is out there leveraging and making a difference in the way that I personally want to make a lot of difference in politics.
00:33:03 Melanie Childers
If I will do that, I need to make a lot of money in order to make that happen.
00:33:04 Regan Bashara
Yeah.
00:33:08 Regan Bashara
MHM.
00:33:09 Melanie Childers
But that can be as small as let me start in my local community, but you still need to have the resources to do that, and sometimes the resources is time and sometimes the resource is money and sometimes it's, you know, your talent.
00:33:15
Mm-hmm.
00:33:21 Regan Bashara
Yeah.
00:33:21 Melanie Childers
Mine personally is money and so I want to make sure that I'm have my brain in that abundant mindset in that I know how to sell. I know how to make money anytime I want. I know how to turn on the faucet of clients with my words. I know how to serve.
00:33:24 Regan Bashara
Yeah.
00:33:41 Melanie Childers
People at the highest level I know how to make money and I deserve to make it and I deserve to charge for my services. Those are the kinds of things that I things that I tell myself and talk through to myself. Yeah. So that.
00:33:54 Melanie Childers
But I can feel like I'm sort of surfing money, thoughts instead of feeling like drown and dragged by the waves of scarcity thoughts. Yeah, that makes it so much easier for me to sell. It's like, OK, I'm riding this wave. Let's ******* go.
00:34:02 Regan Bashara
Hmm.
00:34:10 Regan Bashara
Yeah.
00:34:11 Melanie Childers
Oh, no, no one's going to buy. I'm going to drown. Everything's going to be terrible like that. Does not help me do anything.
00:34:17 Regan Bashara
And people can sniff out.
00:34:18 Regan Bashara
That and.
00:34:19 Regan Bashara
Would you too, by the way, they can totally tell.
00:34:20 Melanie Childers
Represent. Yeah. When you are selling, if you are desperate, if you need a sale, people.
00:34:24 Melanie Childers
Can tell you.
00:34:25 Regan Bashara
Yeah.
00:34:26 Regan Bashara
Which is kind of unfortunate sometimes but.
00:34:31 Regan Bashara
Reframing it like for me it was helpful to reframe it as like yes, I need money to like live and survive and pay my bills. But this person also needs what the **** I got. Like I got the expertise. I can fix your QuickBooks **** so that you're not.
00:34:47 Regan Bashara
Feeling stupid. QuickBooks makes everybody feel stupid. Absolutely. Yeah. And so there's, like, a match up of like, I do need money, and this person needs my ******* help. And they're like, I'm willing to exchange the help. They're willing to exchange some money. We both kind of.
00:35:05 Regan Bashara
Agree on that exchange is like cool, we agree and when.
00:35:10 Melanie Childers
Yeah, it's like a yes and right.
00:35:13 Regan Bashara
Yeah, and people I don't like when people say, like, money is energy, blah blah. Money is just like currency. Like, we're just passing it back and forth all of the time. You pass money to your mortgage lenders so that you can live in your house, you pass money to the person and the drive through lines, then give you your coffee.
00:35:32 Regan Bashara
Like it's just we're just passing it around, so it's OK to say, I agree.
00:35:37 Regan Bashara
See that that person needs my help, and I would also like to have money come my way for that help. And you get to decide what that is like. You just get to pick a number and like, it's actually not a reflection on like your worthiness, your value, you know, worthiness like you were saying.
00:35:58 Regan Bashara
It's all about an agreement of what needs to be exchanged, right?
00:36:03 Melanie Childers
100% yeah, I love that too. I I don't love the whole money is energy vibe.
00:36:10 Melanie Childers
Teaching. I don't love it either. I I went down that rabbit hole for a minute and I was like, OK, that's really interesting, but I don't think I agree here.
00:36:16 Melanie Childers
Yeah, but I do love that it. It really is just an exchange of value for services, value for goods. And when you come into selling.
00:36:24 Regan Bashara
And.
00:36:29 Melanie Childers
That is all you need. Selling is a service you are giving someone something that they have a need and a desire for and they are giving you money in exchange and that's all it is. It is that simple. It doesn't have to be grimy or sleazy or gross. It's only that way when you are.
00:36:40 Regan Bashara
Yeah.
00:36:50 Melanie Childers
Coming from that needy, desperate scarcity energy that it can come off that way. But if you decide, hey, selling is just.
00:36:57 Melanie Childers
Serving people.
00:36:58 Regan Bashara
Yeah.
00:36:59 Melanie Childers
And I'm helping them get something that they want. They already they already want it and they need it. And they're asking me to help them then. Yes, of course. It's going to cost money, and we're going to do a value exchange.
00:37:01 Regan Bashara
Yeah.
00:37:09 Regan Bashara
Yeah.
00:37:11 Regan Bashara
I've found it helpful to say or to think on purpose that like the people that need my help, are out there and they don't yet know about me. So like it's kind of in both of our favors to show up and be like, hi, here's me. I know that you need help with this thing. And I've kind of like, trained the algorithm for my videos.
00:37:31 Regan Bashara
Like.
00:37:32 Regan Bashara
To like put it in front of the people that need me and I've had a lot of really amazing sales and connected with so many people recently because I was like, alright, I keep getting this like the algorithm is showing these folks what I have to say, so I might as well be like, all right, here's how we're going to do this. And then they get to make the choice to just click the button like.
00:37:52 Regan Bashara
It's beautiful and.
00:37:54 Regan Bashara
I I appreciate what the algorithm gives. I take like a look at the vine. Yes, they're operating something ioffer my TikTok videos and the algorithm you know appreciates my sacrifice. But like I've totally found a way to like.
00:37:59 Regan Bashara
It's.
00:38:13 Regan Bashara
Work with that and like.
00:38:16 Regan Bashara
It's benefiting me, but it's also like they're getting something that they need to they're getting something really valuable and the more business owners, and I'm sure you feel this way too, the more business owners I can help like the better.
00:38:27 Regan Bashara
Off we're all going to be.
00:38:30 Melanie Childers
100%.
00:38:31 Regan Bashara
My people need help, yeah.
00:38:34 Melanie Childers
Yeah, yeah, I completely agree. I'm like, the more I get in front of, the more that know about me, the more that know about what I do, what we do.
00:38:43 Melanie Childers
The better the world will be, the better businesses will be. The more money women will be making.
00:38:49 Regan Bashara
Yeah.
00:38:50 Melanie Childers
And the more good we do with that money, quite frankly, I mean that's my plan, my flag on that one, yeah.
00:38:53 Regan Bashara
Yeah.
00:38:58 Regan Bashara
I'm here for it. I always ask this of my guests, but do you have any tips that you would give to yourself?
00:39:06 Regan Bashara
2510 years ago, maybe it was a tip that you did here at.
00:39:11 Regan Bashara
That time. But you didn't like.
00:39:14 Regan Bashara
Take it in and like use it. That would be me. I heard a bunch of **** that I didn't listen to it till later. I'm like, OK.
00:39:23 Melanie Childers
Yep, Yep.
00:39:25 Melanie Childers
Yeah, I think that there are things that you're capable of hearing at certain times in your business and things that you are just not, yeah, I think.
00:39:36 Melanie Childers
Two years ago, I would have said.
00:39:41 Melanie Childers
Create some lower ticket offers to give people a taste of your higher ticket stuff.
00:39:48 Melanie Childers
Yeah, and that was definitely what I needed to hear. Then five years ago, I would have said.
00:39:56 Melanie Childers
Slow the **** down.
00:39:58 Melanie Childers
Slow your brain down. Ohh yeah.
00:40:01 Melanie Childers
Write to one person about one problem.
00:40:06 Melanie Childers
And only sell that one thing.
00:40:09 Melanie Childers
To that person with that problem.
00:40:13 Melanie Childers
Instead of trying to.
00:40:15 Melanie Childers
It felt like I was throwing spaghetti against the wall with marketing and selling and.
00:40:20 Melanie Childers
And learning like I had. I had a business before that, but I had a basically like a blue ocean market. I knit and crochet and I dyed yarn and sold it. And so like I had a a a website that had a million plus people on it. That literally all I had to do was drop into a group and go hey, I have yarn and it would be sold.
00:40:40 Melanie Childers
Like that, like it was easy. I didn't have to learn how to market and sell.
00:40:41 Regan Bashara
Yeah.
00:40:44 Melanie Childers
In a.
00:40:44 Melanie Childers
Really powerful way and I didn't have to learn how to sell myself.
00:40:44 Regan Bashara
Yeah.
00:40:48 Melanie Childers
Like I had a product I was just like. Here you go. I made it. Isn't it pretty? And then we go. Yes, I love all of it, right.
00:40:53 Regan Bashara
Do you like?
00:40:54 Regan Bashara
Yes.
00:40:56 Melanie Childers
And so learning how to sell yourself, I think is the one of the biggest shifts that so many service based entrepreneurs have to do. And you have to believe 100%.
00:41:01 Regan Bashara
Hmm.
00:41:10 Melanie Childers
In what you are offering in the results that you help people get even if that's just you at the beginning, that confidence will take you so incredibly far.
00:41:13 Regan Bashara
Yeah.
00:41:22 Regan Bashara
Yeah, and you don't need, like, a shiny trophy or a piece of paper with a degree and a school name on it. You people need you. And the faster you get there, the better off you're going to be. I'm in my 10th year of being a bookkeeper. So like.
00:41:41 Regan Bashara
April May is my 10th year college anniversary, graduation and.
00:41:47 Regan Bashara
I've been doing bookkeeping since then. Thank you. That's awesome. I'm like, oh, I made it to 10 years. Now you can all bask in my expertise and glory. And I'm like, I mean, I'm not that much different than I was like a year ago or two years ago in terms of, like, my skill level. Like, I'm pretty. I've been here, like, in a pretty good place.
00:42:08 Regan Bashara
For a while and it is like you don't need.
00:42:15 Regan Bashara
The same accolades that you see other people have or that you see other people leveraging or marketing like you can just be like talking about what you do that is amazing and unique and that will be enough like you will be enough I think is really the message that just needs to like period you are enough and.
00:42:32 Melanie Childers
You you are already enough and you already know enough.
00:42:36 Regan Bashara
Yeah.
00:42:37 Melanie Childers
And like, let let what you're doing be enough and just go be bold. Be unapologetic. Put yourself out there. I I think one of the big things that I see so many like especially.
00:42:43 Regan Bashara
Yeah.
00:42:47 Melanie Childers
Folks who are starting out is they're like, oh, but my Facebook feed has my mom and my aunt and my cousin and my great.
00:42:55 Melanie Childers
Awesome Delete and Blackmon missions because.
00:42:59 Melanie Childers
You need to go sell to the people that you need to sell to, and it's not them if you're worried about what they're going to think about, you put them on the back burner, give them some other way to.
00:43:03 Regan Bashara
Yeah.
00:43:06 Regan Bashara
Yeah.
00:43:08 Melanie Childers
Like.
00:43:09 Melanie Childers
Getting in touch with you. Whatever. Yeah. Yeah. Like they're not part of your audience. They shouldn't be dictating what you do in the back end of your business. Ever.
00:43:19 Regan Bashara
Yeah, I I definitely let a lot of people sit in the background and chatter away in my brain too much and.
00:43:24 Regan Bashara
Like.
00:43:26 Regan Bashara
I'd let them get quieter and.
00:43:27 Regan Bashara
Quieter, but I'm like.
00:43:28 Regan Bashara
They're still kind of back. They're like, remember.
00:43:30 Regan Bashara
I'm.
00:43:30 Regan Bashara
Like cut that out.
00:43:32 Regan Bashara
They are not paying the bills. They're not signing any.
00:43:34 Regan Bashara
Checks like relax.
00:43:36 Melanie Childers
Yep, don't worry about them.
00:43:38 Melanie Childers
Don't talk to them. Yeah.
00:43:42 Regan Bashara
What would you like to share with the audience about where they can find you, how we can work with you if we're ready to make some ****** content and call on our best clients?
00:43:52 Melanie Childers
Oh my gosh, absolutely. So everything that.
00:43:56 Melanie Childers
I have on offer is at melaniechilders.com. That homepage has. How to sign your next 3F? Yeah clients how to tweak your messaging to call in ready to buy folks as well as the feminist business accelerator where we put all of that into practice with my 7 figure eyes.
00:44:16 Melanie Childers
On your content and your copy and your sales.
00:44:18 Melanie Childers
Pages and your funnels and all of that budget so that we are blowing it up.
00:44:25 Melanie Childers
At a pace that feels good for you, I like to go fast.
00:44:29 Melanie Childers
People need to take their time. It's OK. It's paced out so that you can do it at your pace.
00:44:34 Regan Bashara
OK. Yeah, good. Thank you so much.
00:44:39 Melanie Childers
I'm not. I'm definitely not in like the like. Let's run as fast as possible. Then that's just me.
00:44:45 Regan Bashara
Sometimes at 3:00 AM, my brain wants to go fast, but then in the morning, it's like. Ohh, wait a minute. Just kidding me first, please.
00:44:54 Melanie Childers
Coffee.
00:44:57 Regan Bashara
Yes. So I will have all of that. I'll have your website and the links and you also have a podcast. Tell us about that.
00:45:05 Melanie Childers
Yeah, I'm over at the bad ***** entrepreneur. Come check it out. Got lots of.
00:45:10 Melanie Childers
Great content. We're almost three years in now and she's just picking up some good steam and having lots of fun.
00:45:16 Melanie Childers
Over there.
00:45:18 Regan Bashara
Congrats. That's awesome. Yeah, I'll have all that information so that everybody can go interact with Melanie, learn from her, watch her videos, they're super entertaining and fun, and we'll really make you think about, like, what am I doing in my?
00:45:18
OK.
00:45:37 Regan Bashara
Thanks so much for being on and for sharing your expertise and your amazing content with our audience too. I really appreciate it.
00:45:45 Melanie Childers
Thank you so much. This has been an absolute blast. Yeah. And it was nice to finally meet you too.
00:45:51 Melanie Childers
I know, right?
00:45:52 Melanie Childers
We'll have to circle back and, like, hang.
00:45:54 Melanie Childers
Out and stuff. For real? Yeah.
00:45:56 Regan Bashara
Thank you for joining me on this episode of Money. Through ease. If you found value in today's discussion, don't forget to subscribe to the podcast and leave a rating and review your feedback really does mean a lot to me. And if you're ready to take the first step towards organized.
00:46:13 Regan Bashara
Finances, be sure to download my free receipt organization guide to chaos. To calm, visit the link in the show notes to grab your free copy now.
00:46:21 Regan Bashara
Remember, your financial journey starts with small steps. I'm here to support you every step of the way. Until next time. This is Regan Bashara from money. Through ease. Stay empowered.